Incipia blog
Facebook Ads Average Cost and Maximum Cost Bidding
Feature Image Credit: Facebook Ads, Ad Manager What’s The Difference Between Facebook Ads Average and Maximum Cost Bidding? Recently Facebook launched a new bidding ...
App Store Optimization Hacks
Managing an app store optimization strategy involves a lot of industry research - checking out what other apps are doing and trying to determine whether those tricks, ...
KPIs for Measuring the Success of App Store Optimization
One of the most important questions to ask in ASO is: “how do we know our ASO efforts are producing a tangible impact on installs and revenue?” While this is a ...
Key App Store Optimization Learnings Part 1
Feature image credit: Apple App Store Top Free Food & Drink Apps Uncovering new learnings about how to work with the various algorithms and auctions to deploy more ...
iTunes Connect Impressions: App Analytics Update
Learn about iTunes Connect impressions, which can be found in the App Analytics dashboard and product page view data and stay up-to-date on the latest trends in app store ...
Why App Store Search Ads Will Trump iOS Marketing
To follow up on an earlier post extolling Apple’s upcoming App Store Search Ads as the single best iOS marketing channel, here is more data to support that assertion, ...
Apple Unveils App Store Search Ads - App Marketers Rejoice
Feature image credit to Apple: Search Ads - App Store - Apple Developer Welcome to the Future of iOS App Marketing On June 8th Apple announced a series of changes ...
Comparing The Accuracy And Utility Of ASO Tools
Learn which ASO tool is most accurate in this study. Pick up more ASO best practices and learn the tips and tricks of the trade via other ASO posts! Given the ever-increasing ...
How to Choose the Best Mobile App KPI
Learn about mobile marketing KPIs and metrics for your mobile marketing strategy here. Be sure to check out our latest posts on app marketing for more tips, tricks & best ...
ASO App Store Optimization
ASO stands for App Store Optimization and is the practice of increasing the visibility of your app listing in the App Store and the conversion rate of store impressions into ...
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