Incipia blog

May 11th 2017 App Store Algorithm Update (Competitors)

Gabe Kwakyi | May 15, 2017

Signs point to an Apple App Store algorithm change occurring as of May 11th, 2017, specifically targeting branded or competitor keyword rankings.

Last week we noticed a large shift for one of our clients.

may 2017 app store keyword algorithm updatemay 2017 app store keyword algorithm update

On Twitter, Quang reached out to us after spotting some oddities for ranking, specifically with results for lyft driver shifting one day vs the next.

lyft driver app store results may 2017 app store algorithm update

lyft driver app store results may 2017 app store algorithm update

We confirmed the change in rankings by looking at Juno's keyword rank for lyft driver using App Annie. Juno's last update was on 5/2/17, indicating that the change in the keyword rank for lyft driver was not initiated by a change in Juno's keyword metadata.

juno keyword rank app store algorithm update

Using Juno as an example, we note that their keyword ranks for other competitors changed as well, including Lyft app, Uber, and Curb.

juno keyword rank app store algorithm updatejuno keyword rank app store algorithm updatejuno keyword rank app store algorithm update

ASO tool AppTweak commented that they did notice rank changes happening as well for apps in the US and UK, offering the latest keyword ranks for lyft driver for May 15th.

apptweak 5.11.17 app store algorithm change

Additionally, a post and Twitter from Gabriel Johnson commented on Twitter that "Universal apps are being punished in the iPad top charts."

Other industry sources confirmed seeing changes happening for competitive keywords but preferring to remain unnamed.

The Bottom Line: Check your competitive keyword ranks to see whether you were affected by what seems to be a May 2017 App Store keyword algorithm update.

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Incipia is a mobile app development and marketing agency that builds and markets apps for companies, with a specialty in high-quality, stable app development and keyword-based marketing strategy, such as App Store Optimization and Apple Search Ads. For post topics, feedback or business inquiries please contact us, or send an inquiry to hello@incipia.co.