Incipia blog

Tag: app marketing
Total posts: 36

Facebook Ads Begins Rolling out Split Testing

Gabe Kwakyi | September 28, 2016

Finally. The ability to properly A/B test creatives in Facebook without its meddling algorithm abruptly choosing a winner! Right? Wrong, as of yet – but what Facebook is ...

What Does Apple’s Limit Ad Tracking Mean for App Marketers?

Gabe Kwakyi | September 19, 2016

Feature Image Credit: Apple.com While many of the iOS 10 updates pertain to expanding developer capabilities and improving the experience for users, one of the changes Apple ...

3 Tips for a successful app launch

Gabe Kwakyi | September 9, 2016

Feature Image Credit: Pokemon Go Twitter Page After months of hard work designing, developing and preparing your app for the masses the moment is nearly here. You’re one ...

How to Prepare for App Store Ads

Gabe Kwakyi | August 18, 2016

Feature image credit: Resolutionmedia.com While Apple’s Store Search Ads don’t yet have an announced launch date, fall (the closest official date we have) looms ...

Facebook Ads Releases Next Game Changer – Engagement Audiences

Gabe Kwakyi | August 12, 2016

TLDNR: Facebook’s new engagement custom audiences now enable you to target users who have previously engaged with your Facebook content (starting with videos and lead ...

10 Tips for Optimizing Facebook App Install Ads

Gabe Kwakyi | August 11, 2016

Featured image credit: Facebook Ads Manager So You Set Up a Facebook Ads App Install Campaign… And it’s not performing as well as you’d hoped. Not to worry ...

Google Captures 31% of Digital Ad Dollars Worldwide

Gabe Kwakyi | August 4, 2016

A is for alphabet and G is for Google. Or should we say Gorilla. The pioneer and king Google still dominates the world of digital marketing, taking 30.9% of global advertising ...

What is a Hollow App Install?

Gabe Kwakyi | July 30, 2016

Feature image credit: Dave McClure Startup Metrics Years ago when Hotwired made history by running the first display ad (which got a 78% “Click-Through-Rate”), it ...

Facebook Launches App Post-Install Ad Optimization

Gabe Kwakyi | July 28, 2016

Feature image credit: Facebook Ads Manager Facebook is launching two new products to help app marketers drive the right results. Similar to Google’s recent universal ads ...

Google Adwords Universal Campaigns Expand to Gmail and Post-Install Optimization

Gabe Kwakyi | July 28, 2016

Feature image credit: AdWeek Android universal campaigns have driven over 2 billion Android app installs to date across Google.com, the Play Store and Youtube. That number ...