Incipia blog

Tag: app marketing
Total posts: 40

3 Tips for Optimizing Google Universal Campaigns

Gabe Kwakyi | November 21, 2023

Image Credit: Marketing Land While Google’s Universal Campaigns are great for several reasons (namely scale and cheap installs for little effort), their biggest benefit ...

The Best Sources for App Marketing News

Gabe Kwakyi | November 11, 2023

Have you been wondering where to go to get your fill of app marketing news? (Besides this blog of course 😉 ) For those of you that have, here is a list of great people and ...

Incipia App Teams Survey – October 2016

Gabe Kwakyi | October 26, 2023

Last week we launched the first of our App Teams Survey, sending a link out to our newsletter recipients and posting a poll through our Twitter page. Here are the results from ...

30 Must Use Tools for Mobile App Startups

Gabe Kwakyi | October 5, 2023

Hey startup teams… Want to improve your business operations, but feeling defeated by the fact that you: Don’t know what you don’t know? Check ...

Facebook Ads Begins Rolling out Split Testing

Gabe Kwakyi | September 28, 2023

Finally. The ability to properly A/B test creatives in Facebook without its meddling algorithm abruptly choosing a winner! Right? Wrong, as of yet – but what Facebook is ...

What Does Apple’s Limit Ad Tracking Mean for App Marketers?

Gabe Kwakyi | September 19, 2023

Feature Image Credit: Apple.com While many of the iOS 10 updates pertain to expanding developer capabilities and improving the experience for users, one of the changes Apple ...

3 Tips for a successful app launch

Gabe Kwakyi | September 9, 2023

Feature Image Credit: Pokemon Go Twitter Page After months of hard work designing, developing and preparing your app for the masses the moment is nearly here. You’re one ...

How to Prepare for App Store Ads

Gabe Kwakyi | August 18, 2023

Feature image credit: Resolutionmedia.com While Apple’s Store Search Ads don’t yet have an announced launch date, fall (the closest official date we have) looms ...

Facebook Ads Releases Next Game Changer - Engagement Audiences

Gabe Kwakyi | August 12, 2023

TLDNR: Facebook’s new engagement custom audiences now enable you to target users who have previously engaged with your Facebook content (starting with videos and lead ...

10 Tips for Optimizing Facebook App Install Ads

Gabe Kwakyi | August 11, 2023

Featured image credit: Facebook Ads Manager So You Set Up a Facebook Ads App Install Campaign… And it’s not performing as well as you’d hoped. Not to worry ...