Incipia blog

Tag: app store optimization
Total posts: 65

Best Practices on App Icons from the Top 100 Apps

Gabe Kwakyi | December 29, 2016

We’re continuing on from two earlier studies of the top 100 app screenshots and the top 100 app descriptions, this time analyzing the trends of the top 100 App Store ...

ASO Lessons Learned: Optimization Prioritization

Gabe Kwakyi | December 21, 2016

Where should you spend your effort in ASO? Keyword optimization is a great place to start and can produce excellent results (we nearly always see 10%+ gains in impressions ...

Best App Description Practices From the Top 100 Apps

Gabe Kwakyi | December 15, 2016

Following up on an earlier study of the top 100 app screenshots, today we analyzed the trends in descriptions of the top 100 apps in the Apple App Store. Below are our ...

How to Troubleshoot Your App Store Optimization Strategy

Gabe Kwakyi | December 14, 2016

Get the 411 on how to troubleshoot your app store optimization strategy. Image credit to ASO tool, App Annie. Let’s set the scene for a moment: say you’ve spent ...

Differences Between Optimizing Apps for the App Store vs Google Play Store

Gabe Kwakyi | December 12, 2016

This post was originally featured as a guest article on the Mobile Action Blog. While the app stores of both Apple and Google share many similarities, there are also some ...

Google Play Ranking Algorithm Update 12/3

Gabe Kwakyi | December 8, 2016

Recent trends in ranking data from apps in the Google Play Store point to a recent Google Play ranking algorithm update. After noticing a pattern of significant changes in ...

Examples of Conversion Rate Benchmarks for Google Play Apps

Gabe Kwakyi | December 8, 2016

Curious as to what conversion rates look like across different types of apps? These two graphs show conversion rates by quartiles per app category and monetization-type, ...

Incipia App Teams Survey – November 2016

Gabe Kwakyi | December 7, 2016

Here are the results from our second month’s App Teams survey and poll, for November 2016. Twitter Poll – Have you tried rich notifications yet? With votes from 9 ...

9 Reasons why App Store Impressions Spike

Gabe Kwakyi | December 5, 2016

If you have an app in the App Store, chances are that you’ve seen the occasional spike in impressions (sometimes without a corresponding spike in downloads). This can ...

19 Free ASO Keyword Ranking Algorithm Keywords

Gabe Kwakyi | November 24, 2016

Performing app store optimization can be challenging, especially now that Apple has shortened the maximum allowable title for iOS apps to 50 characters, and given ...