Incipia blog
Google Play ASO Keyword Optimization - A Must Read
The term “keyword dance,” was coined by the ASO community and popularized by Daniel Peris, in order to refer to the dizzying and rapid change of keyword ranks for ...
App Store Keyword Algorithm Update 2.23.18
As spotted by Incipia marketers and confirmed via conversations in the ASO Stack Slack, Apple appears to have released a new algorithm update, disrupting ranking trends across ...
Google Play Releases ASO Holy Grail: Organic Keyword Downloads
Feautue image credit: ASOStack The Google Play Console has made headlines with the release of one of the ASO holy grails: organic keyword search downloads. Kudos to ASO ...
5 Pro A/B Testing Tips
Google Play’s Experiments engine is hands down one of the most powerful and useful tools in the belt of an ASO (who has only an Android app, or both an Android and iOS ...
App Store vs Play Store ASO Diagram
The latest in the Incipia content series is a follow-up to the Visual Guide to iOS 11 ASO and the ASO Activities Impact Chart: the App Store vs Play Store ASO Diagram. Similar ...
10 Promoted In-App Purchase Icon Examples
Fact: Apple’s new promoted In-App Purchases do not have their own videos or screenshots and have descriptions limited to 45 characters. This means that the promoted IAP ...
How to Optimize for Promoted IAP (In App Purchases)
One of the major paradigm shifts in iOS 11 was the ability for apps to promote up to 20 of their In-App Purchases directly into the app’s product page, search results, ...
10 Examples of App Store Preview Videos
In need of some inspiration for app store preview videos for the world of iOS 11? Bookmark or share this page (and our blog!) for inspiration when creating your app’s ...
Why Search Ads are a Better Bet in iOS 11
The game has changed pretty significantly for ASO since the launch of iOS 11. The world of Apple Search Ads has also changed, though not to the benefit of ASO. So why are ...
A Case Study on Screenshot Design
Following up on our Android and iOS screenshots studies comes a real case study in screenshot optimization. This post is a summary-view of our approach in working with learn ...
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