Incipia blog

Tag: app store optimization
Total posts: 71

Differences Between Optimizing Apps for the App Store vs Google Play Store

Gabe Kwakyi | December 12, 2016

This post was originally featured as a guest article on the Mobile Action Blog. While the app stores of both Apple and Google share many similarities, there are also some ...

Google Play Ranking Algorithm Update 12/3

Gabe Kwakyi | December 8, 2016

Recent trends in ranking data from apps in the Google Play Store point to a recent Google Play ranking algorithm update. After noticing a pattern of significant changes in ...

Examples of Conversion Rate Benchmarks for Google Play Apps

Gabe Kwakyi | December 8, 2016

Curious as to what conversion rates look like across different types of apps? These two graphs show conversion rates by quartiles per app category and monetization-type, ...

Incipia App Teams Survey – November 2016

Gabe Kwakyi | December 7, 2016

Here are the results from our second month’s App Teams survey and poll, for November 2016. Twitter Poll – Have you tried rich notifications yet? With votes from 9 ...

9 Reasons why App Store Impressions Spike

Gabe Kwakyi | December 5, 2016

If you have an app in the App Store, chances are that you’ve seen the occasional spike in impressions (sometimes without a corresponding spike in downloads). This can ...

19 Free ASO Keyword Ranking Algorithm Keywords

Gabe Kwakyi | November 24, 2016

Performing app store optimization can be challenging, especially now that Apple has shortened the maximum allowable title for iOS apps to 50 characters, and given ...

YouTube Video Posts

Gabe Kwakyi | November 23, 2016

Here is an embedded set of our top five YouTube videos: How to set up Apple search ads campaigns Overview of ASO tool: App Annie iTunes connect dashboard overview Apple search ...

App Store Screenshots Study of the Top 100 Apps

Gabe Kwakyi | November 18, 2016

Today we decided to do a study of the top 100 (free) apps in the Apple App Store to get a handle on some of the latest screenshot design trends. Below are our summarized & ...

ASO Case Study: How to Pick the Best App Icon

Gabe Kwakyi | November 15, 2016

Your app’s icon can be one of the most high-impact components of converting app store visitors into installers, especially in the Google Play Store, where your ...

Tips on How to Write a Good App Description

Gabe Kwakyi | November 9, 2016

While visual elements of your app product page such as your icon or screenshots tend to get more attention in ASO, it’s important not to neglect your description. The ...