Incipia blog
App Store iTunes Connect Update 3.9.17
3.10.17 Update: Apple appears to have reversed course, continuing to allow changes without a new build. Apple is going back in time with a new update to the iTunes Connect ...
App Store Optimization Video Review: Keyword Research
Want to learn more about the KWO (keyword optimization) component of your ASO (app store optimization) strategy? Here’s a video for you if so. Watch to see: A live ...
Google Ranking Algorithm Update – 2.27.17
Heads up! The Google Play ranking algorithm is now weighing user engagement and retention more heavily in Google Play rankings. Original Source: Sarah Perez of TechCrunch ...
App Marketing: Six Data Points Illustrating Impact
If a picture is worth a thousand words, a number tells a story in just a couple digits. Here are six data points that provide a few stories and perspective on the impact of ...
App Discovery is Broken. Here’s How to Fix it.
This post was originally published on MobileDevMemo on 12/14/16. App discovery is broken. That’s a statement many app users, developers and marketers could all agree with. ...
Apple App Store Top Grossing Ranking Algorithm Update – 2.17.17
2/20 Update: Since this post was written, Sarah Perez of TechCrunch cited Apple’s weekend top chart reshuffle as possibly a conscious tweak to favor paid iOS apps over ...
ASO Google Play: Google Play Keyword Optimization
Not sure how to affect your Android app’s Google Play SEO keyword rankings? The first lesson is that Google Play ASO is referred to as Google Play ASO (however, there ...
An SEO Study on Google App Packs: Beyond ASO
Understandably so, when it comes to KWO (keyword optimization), the SERP that most ASOs are concerned with is that found within the App Store and Play Store, where the vast ...
Incipia App Teams Survey – January 2017 (Tools)
Here are the results from our fourth month’s App Teams survey and poll, for January, 2016, which was all about app tools. Twitter Poll – What beta build distribution ...
How to Keep Spammers Out of the App Store
The App Store has a problem, and it’s called app spam. While it’s not just Apple that’s suffering from spammer attacks, this article focuses specifically on the ...
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