Incipia blog

Tag: app store optimization
Total posts: 82

5 Tips on Optimizing Android Apps in Google Play

Gabe Kwakyi | August 15, 2016

Feature Image Credit: Google Play 1. Run Google experiments constantly Google Play gives you the option to set up experiments and test different variants of several elements ...

How much does it cost to reach Top 50 in the app store?

Bryan Sharpe | August 7, 2016

Image Credit: App Annie It is a question that undoubtedly lives at the forefront of every app marketer, developer and founder’s mind: “What would I need to pay to ...

Learn how Kabam increased app install conversion rate by 66%

Bryan Sharpe | August 5, 2016

Feature Image Credit: Store Maven There are many elements that make up an app store listing, and just about every one of them can be tested and optimized for better results. ...

ASO Tool App Annie Adds More Keyword Data

Gabe Kwakyi | August 4, 2016

Feature Image Credit: App Annie TLDNR: ASO tool App Annie expands its functionality to more solidly cover keyword research including search volume/difficulty and app ...

ASO Hacks: Brought to you by Boomerang

Gabe Kwakyi | August 4, 2016

Image Credit: Boomerang Gmail App What if I told you that by simply adding some font formatting to your Google Play description, you could boost your install conversion rate ...

Key Learnings in App Store Optimization #2

Gabe Kwakyi | July 14, 2016

Feature image credit: Apple (Skyfit app listing) Our Key Learnings in ASO series continues, today with a few more app listing elements that you can optimize to improve your ...

App Store Optimization Hacks

Gabe Kwakyi | July 12, 2016

Managing an app store optimization strategy involves a lot of industry research – checking out what other apps are doing and trying to determine whether those tricks, ...

KPIs for Measuring the Success of App Store Optimization

Gabe Kwakyi | June 24, 2016

One of the most important questions to ask in ASO is: “how do we know our ASO efforts are producing a tangible impact on installs and revenue?” While this is a ...

Key App Store Optimization Learnings Part 1

Gabe Kwakyi | June 17, 2016

Feature image credit: Apple App Store Top Free Food & Drink Apps Uncovering new learnings about how to work with the various algorithms and auctions to deploy more ...

iTunes Connect Impressions: App Analytics Update

Gabe Kwakyi | June 15, 2016

Learn about iTunes Connect impressions, which can be found in the App Analytics dashboard and product page view data and stay up-to-date on the latest trends in app store ...