Incipia blog

Tag: app store optimization
Total posts: 93

AppTweak Assimilates Apple’s Search Ad Search Popularity Score

Gabe Kwakyi | October 3, 2016

September and October are shaping up to be a couple of the biggest months of updates for iOS app marketers yet. In addition to making search ads available for advertisers to ...

The App Store Keyword Algorithm Update Takes Effect

Gabe Kwakyi | September 7, 2016

Feature Image Credit: App Annie Stay up-to-date on the latest trends in app store optimization and keyword ranking algorithms by bookmarking our ASO posts page. Apple’s ...

How and when to prompt app users for a review

Gabe Kwakyi | September 7, 2016

Image Credit: App Store user reviews for Trigger – Real-time alerts & reporting One of the more important app store optimization activities involves increasing the ...

New App Store Changes Includes 50 Character Limit on App Store Titles

Gabe Kwakyi | September 2, 2016

Apple’s latest App Store update takes aim at zapping the practice by developers and marketers of leveraging extended titles (Apple previously provided up to 250 ...

ASO Tools Showdown: Mobile Action vs AppTweak vs Auto Fill

Gabe Kwakyi | August 26, 2016

Today’s post is an analysis of the accuracy of keyword search volume scores from two ASO Tools: AppTweak and Mobile Action, compared to our own internal benchmark: the ...

How to Prevent Hollow App Installs

Gabe Kwakyi | August 25, 2016

Feature Image Credit: TechCrunch (Facebook Lifestage) Following up on our earlier article introducing the concept of Hollow App Installs, today’s post focuses on how to ...

Spotted: Google Testing Expanded Google Play App Listings – Thomas Petit

Gabe Kwakyi | August 24, 2016

Feature Image Credit: Thomas Petit  ASO thought leader Thomas Petit recently spotted a change in how Google is listing apps via Google Play store searches on Android devices. ...

7 Google Play Feature Graphic Examples

Gabe Kwakyi | August 23, 2016

Feature image credit: Dominos Android App Here are 7 Google Play feature graphic examples, plus observations. Be sure to check out our latest update with more feature graphic ...

App Store Keyword Ranking Algorithm Study: Metadata Ranking Strength

Gabe Kwakyi | August 22, 2016

When working on app store keyword ranking for iOS apps, the two most important metadata locations that keywords can rank from are: your app’s title and keywords field. ...

Comparing ASO Tools AppTweak, Mobile Action and App Annie for Suggested App Keywords

Gabe Kwakyi | August 17, 2016

Feature Image Credit: AppTweak One popular app store optimization question we often receive and often ponder ourselves is: “what is the most popular keyword for X app ...