Incipia blog

Tag: app store
Total posts: 43

Apple App Store Top Grossing Ranking Algorithm Update – 2.17.17

Gabe Kwakyi | February 20, 2017

2/20 Update: Since this post was written, Sarah Perez of TechCrunch cited Apple’s weekend top chart reshuffle as possibly a conscious tweak to favor paid iOS apps over ...

How to Keep Spammers Out of the App Store

Gabe Kwakyi | February 9, 2017

The App Store has a problem, and it’s called app spam. While it’s not just Apple that’s suffering from spammer attacks, this article focuses specifically on the ...

Possible App Store Keyword Ranking Algorithm Update January 2017

Gabe Kwakyi | January 31, 2017

If you’ve seen your iOS app’s rank change significantly in early-to-mid January 2017, you’re not alone. While anecdotal, several app marketers from our ...

China Overtakes US for Top App Store Revenues

Gabe Kwakyi | December 7, 2016

Feature Image Credit: TechCrunch According to App Annie: China has recently overtaken the US for App Store revenues. The ASO tool’s data shows that China drove $1.7 ...

9 Reasons why App Store Impressions Spike

Gabe Kwakyi | December 5, 2016

If you have an app in the App Store, chances are that you’ve seen the occasional spike in impressions (sometimes without a corresponding spike in downloads). This can ...

Apple Search Ads Study: Impressions, Search Popularity & Relevancy

Gabe Kwakyi | November 29, 2016

As avid app marketers and keyword optimization geeks, one of our biggest passions, beyond achieving stellar results, is cultivating an ever-deeper understanding of ASO and PPC ...

19 Free ASO Keyword Ranking Algorithm Keywords

Gabe Kwakyi | November 24, 2016

Performing app store optimization can be challenging, especially now that Apple has shortened the maximum allowable title for iOS apps to 50 characters, and given ...

YouTube Video Posts

Gabe Kwakyi | November 23, 2016

Here is an embedded set of our top five YouTube videos: How to set up Apple search ads campaigns Overview of ASO tool: App Annie iTunes connect dashboard overview Apple search ...

App Store Screenshots Study of the Top 100 Apps

Gabe Kwakyi | November 18, 2016

Today we decided to do a study of the top 100 (free) apps in the Apple App Store to get a handle on some of the latest screenshot design trends. Below are our summarized & ...

Apple Search Ads News: 11.17 Update

Gabe Kwakyi | November 16, 2016

What’s News with Apple Search Ads? Check out these seven updates, tips and tricks to help you stay current on your Apple search ads knowledge: Search Ads Bugs: Negative ...