Incipia blog

Tag: apple
Total posts: 48

App Discovery is Broken. Here’s How to Fix it.

Gabe Kwakyi | February 20, 2017

This post was originally published on MobileDevMemo on 12/14/16. App discovery is broken. That’s a statement many app users, developers and marketers could all agree with. ...

Apple App Store Top Grossing Ranking Algorithm Update – 2.17.17

Gabe Kwakyi | February 20, 2017

2/20 Update: Since this post was written, Sarah Perez of TechCrunch cited Apple’s weekend top chart reshuffle as possibly a conscious tweak to favor paid iOS apps over ...

How to Keep Spammers Out of the App Store

Gabe Kwakyi | February 9, 2017

The App Store has a problem, and it’s called app spam. While it’s not just Apple that’s suffering from spammer attacks, this article focuses specifically on the ...

Possible App Store Keyword Ranking Algorithm Update January 2017

Gabe Kwakyi | January 31, 2017

If you’ve seen your iOS app’s rank change significantly in early-to-mid January 2017, you’re not alone. While anecdotal, several app marketers from our ...

iOS 10.3 Updates Around Reviews

Gabe Kwakyi | January 24, 2017

Breaking news for iOS 10.3: As part the upcoming changes to the latest version of iOS 10 (10.3), Apple is finally planning to mirror a feature that has been much asked-for by ...

ASO Keyword Ranking: How to Earn a Top 10 Keyword Rank

Gabe Kwakyi | January 18, 2017

Our in-depth ASO keyword ranking study of 70 apps (the top 10 returning for seven keywords for the health and fitness category) yielded some fascinating, surprising and ...

Apple Search Ads News: 12.13 Update

Gabe Kwakyi | December 13, 2016

What’s News with Apple Search Ads? Check out these nine updates, tips and tricks to help you stay current on your Apple search ads knowledge: How Search Ads appear: ...

China Overtakes US for Top App Store Revenues

Gabe Kwakyi | December 7, 2016

Feature Image Credit: TechCrunch According to App Annie: China has recently overtaken the US for App Store revenues. The ASO tool’s data shows that China drove $1.7 ...

Six Mobile Predictions for 2017

Gabe Kwakyi | December 6, 2016

At the close of each year, one of the most common topics to consider is what the next 12 months will hold in store. Reflecting on the world of mobile apps in the year 2016, we ...

9 Reasons why App Store Impressions Spike

Gabe Kwakyi | December 5, 2016

If you have an app in the App Store, chances are that you’ve seen the occasional spike in impressions (sometimes without a corresponding spike in downloads). This can ...