Incipia blog

Tag: apple
Total posts: 28

Early Apple Search Ads Results

Gabe Kwakyi | October 5, 2016

With search ads now switched live, the data has started to flow in. What do the results say? So far, we’ve generated… 7 Installs for $1.37 in spend! That’s a ...

How to Hack Apple Search Ads to Show Search Popularity as a Percentage

Gabe Kwakyi | October 4, 2016

Who doesn’t hate the search popularity bar Apple uses by default?! Thankfully, Krzysztof Wolski has already figured out how to layer an actual data point into your web ...

5 Examples of What Happens from an AppStore Algorithm Change

Gabe Kwakyi | October 4, 2016

Today while having a look at some of the stats on our internal apps, we noticed how distinct the change in impressions from the early September app store algorithm change ...

AppTweak Assimilates Apple’s Search Ad Search Popularity Score

Gabe Kwakyi | October 3, 2016

September and October are shaping up to be a couple of the biggest months of updates for iOS app marketers yet. In addition to making search ads available for advertisers to ...

Adjust Adds Limit Ad Tracking Column

Gabe Kwakyi | October 3, 2016

In response to the growth and impact that limit ad tracking in iOS 10 devices poses to mobile marketing analytics, Mobile marketing partner Adjust has begun showing the ...

Here’s How to Fix Apple’s Search Ads Platform

Gabe Kwakyi | October 2, 2016

Feature Image Credit: Apple Search Ads promo page. Don’t forget to check out our other posts on Apple search ads for the latest best practices, tips and tricks, or ...

How Does Search Match in Apple Search Ads Work?

Gabe Kwakyi | October 1, 2016

Feature Image Credit: Apple search ads documentation Don’t forget to check out our other posts on Apple search ads for the latest best practices, tips and tricks, or ...

How the Apple Search Ads Auction Works

Gabe Kwakyi | September 30, 2016

Learn about the inner-workings of a PPC second-price auction like Apple search ads works. Don’t forget to check out our other posts on Apple search ads for the latest ...

Why Invest in App Store Search Ads?

Gabe Kwakyi | September 29, 2016

We’ve already covered why we think App Store search ads are Apple’s gift to iOS marketers from a high-level and quantitative perspective. Today we’ll keep it ...

Apple App Store Search Ads Now Available

Gabe Kwakyi | September 28, 2016

App Store Search Ads are Here! The wait since early Spring is now over. Apple has just taken the wraps off of search ads and is now letting app marketers and developers sign ...