Incipia blog

Tag: apple
Total posts: 46

5 Examples of What Happens from an AppStore Algorithm Change

Gabe Kwakyi | October 4, 2016

Today while having a look at some of the stats on our internal apps, we noticed how distinct the change in impressions from the early September app store algorithm change ...

AppTweak Assimilates Apple’s Search Ad Search Popularity Score

Gabe Kwakyi | October 3, 2016

September and October are shaping up to be a couple of the biggest months of updates for iOS app marketers yet. In addition to making search ads available for advertisers to ...

Adjust Adds Limit Ad Tracking Column

Gabe Kwakyi | October 3, 2016

In response to the growth and impact that limit ad tracking in iOS 10 devices poses to mobile marketing analytics, Mobile marketing partner Adjust has begun showing the ...

Here’s How to Fix Apple’s Search Ads Platform

Gabe Kwakyi | October 2, 2016

Feature Image Credit: Apple Search Ads promo page. Don’t forget to check out our other posts on Apple search ads for the latest best practices, tips and tricks, or ...

How Does Search Match in Apple Search Ads Work?

Gabe Kwakyi | October 1, 2016

Feature Image Credit: Apple search ads documentation Don’t forget to check out our other posts on Apple search ads for the latest best practices, tips and tricks, or ...

How CPT Bid and the Apple Search Ads Auction Works

Gabe Kwakyi | September 30, 2016

Learn about how the inner-workings of CPT bids and a second-price auction like Apple search ads work. Don’t forget to check out our other posts on Apple search ads for ...

Why Invest in App Store Search Ads?

Gabe Kwakyi | September 29, 2016

We’ve already covered why we think App Store search ads are Apple’s gift to iOS marketers from a high-level and quantitative perspective. Today we’ll keep it ...

Apple App Store Search Ads Now Available

Gabe Kwakyi | September 28, 2016

App Store Search Ads are Here! The wait since early Spring is now over. Apple has just taken the wraps off of search ads and is now letting app marketers and developers sign ...

What Does Apple’s Limit Ad Tracking Mean for App Marketers?

Gabe Kwakyi | September 19, 2016

Feature Image Credit: Apple.com While many of the iOS 10 updates pertain to expanding developer capabilities and improving the experience for users, one of the changes Apple ...

iTunes Connect Dashboard Expands Sales & Trends for Subscriptions

Gabe Kwakyi | September 13, 2016

Feature Image Credit: Help.Apple.com In a September 13th update, Apple is now adding more data to its iTunes Connect dashboard in order to support its push for developers ...