Incipia blog
Apple App Store Category and Keyword Rank Change After Pausing Search Ads
As the next step following our case study of how Apple’s search ads affect app ASO, we decided to shut our ads off and see what happened. We turned the ads off on 10/14 ...
Case Study on the Effect of Apple Search Ads on App Ranking
If you’ve heard about Apple’s new search ads and have wondered how useful they are for your mobile app acquisition strategy, we’ve got the data here to show ...
Apple Search Ads: 2nd Impression
Welcome to our second take on Apple’s new search ads platform. Read on to gain more insight on the benefits of the platform, an overview of the platform usability and ...
Top 10 Apple Search Ads FAQs: Answered
Don’t forget to check out our other posts on Apple search ads for the latest best practices, tips and tricks, or bookmark our Apple search ads news updates page. Here ...
Early Apple Search Ads Results
With search ads now switched live, the data has started to flow in. What do the results say? So far, we’ve generated… 7 Installs for $1.37 in spend! That’s a ...
How to Hack Apple Search Ads to Show Search Popularity as a Percentage
Who doesn’t hate the search popularity bar Apple uses by default?! Thankfully, Krzysztof Wolski has already figured out how to layer an actual data point into your web ...
5 Examples of What Happens from an AppStore Algorithm Change
Today while having a look at some of the stats on our internal apps, we noticed how distinct the change in impressions from the early September app store algorithm change ...
AppTweak Assimilates Apple’s Search Ad Search Popularity Score
September and October are shaping up to be a couple of the biggest months of updates for iOS app marketers yet. In addition to making search ads available for advertisers to ...
Adjust Adds Limit Ad Tracking Column
In response to the growth and impact that limit ad tracking in iOS 10 devices poses to mobile marketing analytics, Mobile marketing partner Adjust has begun showing the ...
Here’s How to Fix Apple’s Search Ads Platform
Feature Image Credit: Apple Search Ads promo page. Don’t forget to check out our other posts on Apple search ads for the latest best practices, tips and tricks, or ...
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