Incipia blog
Examples of Conversion Rate Benchmarks for Google Play Apps
Curious as to what conversion rates look like across different types of apps? These two graphs show conversion rates by quartiles per app category and monetization-type, ...
Incipia App Teams Survey – November 2016
Here are the results from our second month’s App Teams survey and poll, for November 2016. Twitter Poll – Have you tried rich notifications yet? With votes from 9 ...
9 Reasons why App Store Impressions Spike
If you have an app in the App Store, chances are that you’ve seen the occasional spike in impressions (sometimes without a corresponding spike in downloads). This can ...
19 Free ASO Keyword Ranking Algorithm Keywords
Performing app store optimization can be challenging, especially now that Apple has shortened the maximum allowable title for iOS apps to 50 characters, and given ...
YouTube Video Posts
Here is an embedded set of our top five YouTube videos: How to set up Apple search ads campaigns Overview of ASO tool: App Annie iTunes connect dashboard overview Apple search ...
App Store Screenshots Study of the Top 100 Apps
Today we decided to do a study of the top 100 (free) apps in the Apple App Store to get a handle on some of the latest screenshot design trends. Below are our summarized & ...
ASO Case Study: How to Pick the Best App Icon
Your app’s icon can be one of the most high-impact components of converting app store visitors into installers, especially in the Google Play Store, where your ...
Tips on How to Write a Good App Description
While visual elements of your app product page such as your icon or screenshots tend to get more attention in ASO, it’s important not to neglect your description. The ...
Google Adds Country Conversion Rate Benchmarks
Want to see how your app’s conversion rate compares with other apps in your category? Now you can (for Android apps!) Log into your Google Play Console, navigate to user ...
ASO Crack-down: Burst Campaigns and Incentivized Reviews
ASO marketing strategies such as burst campaigns (gray hat) and incentivized reviews (black hat) were always inherently risky of causing an app to be flagged and penalized. ...
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