Incipia blog

Tag: aso
Total posts: 75

App Discovery is Broken. Here’s How to Fix it.

Gabe Kwakyi | February 20, 2017

This post was originally published on MobileDevMemo on 12/14/16. App discovery is broken. That’s a statement many app users, developers and marketers could all agree with. ...

Apple App Store Top Grossing Ranking Algorithm Update – 2.17.17

Gabe Kwakyi | February 20, 2017

2/20 Update: Since this post was written, Sarah Perez of TechCrunch cited Apple’s weekend top chart reshuffle as possibly a conscious tweak to favor paid iOS apps over ...

ASO Google Play: Google Play Keyword Optimization

Gabe Kwakyi | February 16, 2017

Not sure how to affect your Android app’s Google Play SEO keyword rankings? The first lesson is that Google Play ASO is referred to as Google Play ASO (however, there ...

An SEO Study on Google App Packs: Beyond ASO

Gabe Kwakyi | February 15, 2017

Understandably so, when it comes to KWO (keyword optimization), the SERP that most ASOs are concerned with is that found within the App Store and Play Store, where the vast ...

Incipia App Teams Survey – January 2017 (Tools)

Gabe Kwakyi | February 10, 2017

Here are the results from our fourth month’s App Teams survey and poll, for January, 2016, which was all about app tools. Twitter Poll – What beta build distribution ...

How to Keep Spammers Out of the App Store

Gabe Kwakyi | February 9, 2017

The App Store has a problem, and it’s called app spam. While it’s not just Apple that’s suffering from spammer attacks, this article focuses specifically on the ...

ASO Tools Encounter Issue Reporting iOS Search Popularity

Gabe Kwakyi | February 6, 2017

After the advent of Apple Search Ads, most ASO tools replaced their own proprietary search volume estimates with Apple’s search popularity index. This was a good move, ...

Live Review: Drawing Insight from User Reviews

Gabe Kwakyi | February 2, 2017

Looking for an example of how to analyze app user reviews from an ASO perspective? Then dive into the brain of an ASO with this (as per usual, slightly tangential) live review ...

Possible App Store Keyword Ranking Algorithm Update January 2017

Gabe Kwakyi | January 31, 2017

If you’ve seen your iOS app’s rank change significantly in early-to-mid January 2017, you’re not alone. While anecdotal, several app marketers from our ...

ASO: 12 Did You Knows About Google Play

Gabe Kwakyi | January 30, 2017

While the App Store and Google Play Store are similar in their chief regard (distributing apps) as well as many others, they both differ in some pretty significant ways. Here ...