Incipia blog

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Total posts: 126

Facebook Ads Releases Next Game Changer – Engagement Audiences

Gabe Kwakyi | August 12, 2016

TLDNR: Facebook’s new engagement custom audiences now enable you to target users who have previously engaged with your Facebook content (starting with videos and lead ...

10 Tips for Optimizing Facebook App Install Ads

Gabe Kwakyi | August 11, 2016

Featured image credit: Facebook Ads Manager So You Set Up a Facebook Ads App Install Campaign… And it’s not performing as well as you’d hoped. Not to worry ...

Insert, mobile app engagement company, raises $10m series A

Bryan Sharpe | August 11, 2016

Feature Image Credit: Insert.io Time is of the essence in the app store era as app rankings shift on the hour, and waiting for a new app update can eat away at precious ...

A Letter on Swift 3.0

Gabe Kwakyi | August 9, 2016

Feature Image Credit: Apple In a recent email on Friday, July 29th, Chris Lattner (famous Swift author and director of Apple’s Developer Tools department) addressed some ...

Google Play displays app size and uses compression algorithm to shrink apps

Bryan Sharpe | August 8, 2016

Feature Image Credit: Android Developers Blog With more and more gigabytes of apps and streaming content floating through carrier networks to user phones comes a rise in ...

How much does it cost to reach Top 50 in the app store?

Bryan Sharpe | August 7, 2016

Image Credit: App Annie It is a question that undoubtedly lives at the forefront of every app marketer, developer and founder’s mind: “What would I need to pay to ...

Apple App Store to introduce “For You” tab

Bryan Sharpe | August 6, 2016

Apple’s App Store is a money-printing operation, generating $14.7 billion for developers and earning Apple itself about $6 billion in 2015. If the App Store were a ...

Learn how Kabam increased app install conversion rate by 66%

Bryan Sharpe | August 5, 2016

Feature Image Credit: Store Maven There are many elements that make up an app store listing, and just about every one of them can be tested and optimized for better results. ...

ASO Tool App Annie Adds More Keyword Data

Gabe Kwakyi | August 4, 2016

Feature Image Credit: App Annie TLDNR: ASO tool App Annie expands its functionality to more solidly cover keyword research including search volume/difficulty and app ...

ASO tool Apptimize raises $12.4 million in series B

Bryan Sharpe | August 4, 2016

Feature Image Credit: Apptimize Apptimize is a mobile app A/B testing and optimization vendor that provides app developers and marketers with many popular features, including: ...