Incipia blog

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Total posts: 204

ASO Case Study: How to Pick the Best App Icon

Gabe Kwakyi | November 15, 2016

Your app’s icon can be one of the most high-impact components of converting app store visitors into installers, especially in the Google Play Store, where your ...

Google Play’s App Store Keyword Ranking Algorithm Update

Gabe Kwakyi | November 14, 2016

Feature Image Credit: Google Android Blog Google, the king of algorithms and algorithm updates (i.e. cute and cuddly animal names, massive disruptions in organic ranks), is ...

The Best Sources for App Marketing News

Gabe Kwakyi | November 11, 2016

Have you been wondering where to go to get your fill of app marketing news? (Besides this blog of course 😉 ) For those of you that have, here is a list of great people and ...

Tips on How to Write a Good App Description

Gabe Kwakyi | November 9, 2016

While visual elements of your app product page such as your icon or screenshots tend to get more attention in ASO, it’s important not to neglect your description. The ...

ASO Tool Mobile Action Creates Search Ads UI

Gabe Kwakyi | November 8, 2016

Count it! It’s been one month after Apple search ads launched, and there is now a platform for seeing your search ads data outside of Apple’s UI, just released by ...

Q&A: What Non-Profit Tech Community, HackerNest is up to in Detroit

Gabe Kwakyi | November 7, 2016

Despite what was regarded as a “cooling” of tech after a heady 2014 (manifested in outcomes such as the closure of Bizdom accelerator from Rock Ventures), the ...

Google Adds Country Conversion Rate Benchmarks

Gabe Kwakyi | November 4, 2016

Want to see how your app’s conversion rate compares with other apps in your category? Now you can (for Android apps!) Log into your Google Play Console, navigate to user ...

ASO Crack-down: Burst Campaigns and Incentivized Reviews

Gabe Kwakyi | November 3, 2016

ASO marketing strategies such as burst campaigns (gray hat) and incentivized reviews (black hat) were always inherently risky of causing an app to be flagged and penalized. ...

Should you Change Your App Category?

Gabe Kwakyi | November 2, 2016

Recently, Google added 8 new categories to the Google Play store, including: Art & Design Auto & Vehicles Beauty Dating Events Food & Drink House & Home ...

Search Ads First Month Findings: AppsFlyer Report

Gabe Kwakyi | November 1, 2016

In one of the first studies of Apple search ads campaigns, App MMP AppsFlyer just released a search ads report on findings aggregated from campaigns for 50 apps, with 40,000 ...