Incipia blog

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Total posts: 191

The Top 10 App Store Optimization Experts List: October 2016

Gabe Kwakyi | October 13, 2016

Feature Image Credit: App Store Optimization Monthly Medium Publication. If you want to know who to follow to get all the best insight into app store optimization, look no ...

Why You Need to Reply to Your User Reviews

Gabe Kwakyi | October 12, 2016

Feature image credit: Picsart Google Play Listing One thing that Google does right that Apple could stand to learn from is allowing developers to reply to user ...

Case Study on the Effect of Apple Search Ads on App Ranking

Gabe Kwakyi | October 11, 2016

If you’ve heard about Apple’s new search ads and have wondered how useful they are for your mobile app acquisition strategy, we’ve got the data here to show ...

Apple Search Ads: 2nd Impression

Gabe Kwakyi | October 10, 2016

Welcome to our second take on Apple’s new search ads platform. Read on to gain more insight on the benefits of the platform, an overview of the platform usability and ...

Top 10 Apple Search Ads FAQs: Answered

Gabe Kwakyi | October 7, 2016

Don’t forget to check out our other posts on Apple search ads for the latest best practices, tips and tricks, or bookmark our Apple search ads news updates page. Here ...

Big Updates from Adjust

Gabe Kwakyi | October 6, 2016

Feature Image Credit: Adjust newsletter Mobile measurement partner Adjust has been steadily rolling out some big updates for app marketers to gain more insight into their ...

Q&A Interview: If you [Content Market] it, They Will Come with Laurie Galazzo (Inbound Marketing Manager, AppTweak)

Gabe Kwakyi | October 6, 2016

Starting a business can be as simple as filing a form and paying $25 (in Michigan). Yet, how do you get the word out and acquire customers once you’re open for business? ...

Early Apple Search Ads Results

Gabe Kwakyi | October 5, 2016

With search ads now switched live, the data has started to flow in. What do the results say? So far, we’ve generated… 7 Installs for $1.37 in spend! That’s a ...

30 Must Use Tools for Mobile App Startups

Gabe Kwakyi | October 5, 2016

Hey startup teams… Want to improve your business operations, but feeling defeated by the fact that you: Don’t know what you don’t know? Check ...

Google Play lets Users Try Apps Before Buying

Gabe Kwakyi | October 5, 2016

Feature Image Credit: Android Police Google’s latest Play Store update aims at leveraging its vast technology stack to solve the problem of app discovery, as it has done ...