Incipia blog

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Total posts: 191

Facebook Ads Begins Rolling out Split Testing

Gabe Kwakyi | September 28, 2016

Finally. The ability to properly A/B test creatives in Facebook without its meddling algorithm abruptly choosing a winner! Right? Wrong, as of yet – but what Facebook is ...

Converting to Swift 3 – Lessons Learned

Gregory Klein | September 27, 2016

We are currently in the middle of converting the codebase of a medium-sized project, Gone, to Swift 3, and we knew that it wasn’t going to be a trivial process. Thus far ...

Bumble’s New User Verification Feature

Gabe Kwakyi | September 26, 2016

Feature Image Credit: Bumble, via Mashable Bumble has just launched a new and innovative feature in order to tackle fake profile abuse on its platform. The feature requires ...

90 Day Mobile App Retention Rates = 4%

Gabe Kwakyi | September 23, 2016

Feature Image Credit: eMarketer This Just in: 4% of Mobile App Users… Return to use an app again after 90 days, per research from Appboy in a new eMarketer report. ...

Upcoming Posts & Post Request 9/21

Gabe Kwakyi | September 22, 2016

Hello Incipia followers! If there’s a topic in the field of startups, app development or marketing that you’re eager to learn more about, now’s your chance ...

What Should your App Include in Settings?

Gabe Kwakyi | September 22, 2016

One question that may not come up as a hot topic when planning out a mobile app roadmap, yet which matters very much to the user experience is: What should be include in ...

Who’s Responsible for Knowing the App Store Guidelines?

Gregory Klein | September 21, 2016

Feature Image Credit: Apple With some pretty major updates to the App Store Guidelines, an interesting question arises: Who is responsible for knowing about the guidelines? My ...

Google Adwords Universal Ads Now Offer Post-Install Optimization

Gabe Kwakyi | September 20, 2016

Google’s recent announcement of enabling advertisers to run Universal campaigns optimized for post-install events, such as purchases, is now live. Additionally, Google ...

What Does Apple’s Limit Ad Tracking Mean for App Marketers?

Gabe Kwakyi | September 19, 2016

Feature Image Credit: Apple.com While many of the iOS 10 updates pertain to expanding developer capabilities and improving the experience for users, one of the changes Apple ...

Mobile App Push Notifications are Becoming Less Challenging

Gregory Klein | September 16, 2016

Feature Image Credit: OneSignal OneSignal is a Push Notification Service Worth Checking Out Almost every single app project that comes our way involves the use of push ...