Incipia blog
Video Review: Apple Search Ads Tips
Check out this video two-for on the topic of Apple Search Ads. The first video explains our current recommendation on campaign structure (search match, non-branded, brand) The ...
Incipia App Teams Survey – January 2017 (Tools)
Here are the results from our fourth month’s App Teams survey and poll, for January, 2016, which was all about app tools. Twitter Poll – What beta build distribution ...
How to Keep Spammers Out of the App Store
The App Store has a problem, and it’s called app spam. While it’s not just Apple that’s suffering from spammer attacks, this article focuses specifically on the ...
ASO Tools Encounter Issue Reporting iOS Search Popularity
After the advent of Apple Search Ads, most ASO tools replaced their own proprietary search volume estimates with Apple’s search popularity index. This was a good move, ...
Tips on How to Talk to App Developers
To the non-technical world, developers can often be considered pedantic, fastidious or any one of many other non-flattering adjectives for difficult to deal with. Indeed, the ...
Calculating True Mobile Marketing ROAS Using Cohort Analysis
Are you having difficulty getting a true picture of how effective your advertising budget is being deployed? Watch this video to see how you can use weekly (or monthly) cohort ...
Live Review: Drawing Insight from User Reviews
Looking for an example of how to analyze app user reviews from an ASO perspective? Then dive into the brain of an ASO with this (as per usual, slightly tangential) live review ...
Possible App Store Keyword Ranking Algorithm Update January 2017
If you’ve seen your iOS app’s rank change significantly in early-to-mid January 2017, you’re not alone. While anecdotal, several app marketers from our ...
ASO: 12 Did You Knows About Google Play
While the App Store and Google Play Store are similar in their chief regard (distributing apps) as well as many others, they both differ in some pretty significant ways. Here ...
Google Play Experiments Allow More Than 50% Traffic Tests
While Google has traditionally only allowed up to 50% of live Play Store traffic to be testable through its A/B experiments engine, it appears that this limit may be lifting ...
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