Incipia blog

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Total posts: 218

Apple Search Ads: 2nd Impression

Gabe Kwakyi | October 10, 2016

Welcome to our second take on Apple’s new search ads platform. Read on to gain more insight on the benefits of the platform, an overview of the platform usability and ...

Top 10 Apple Search Ads FAQs: Answered

Gabe Kwakyi | October 7, 2016

Don’t forget to check out our other posts on Apple search ads for the latest best practices, tips and tricks, or bookmark our Apple search ads news updates page. Here ...

Big Updates from Adjust

Gabe Kwakyi | October 6, 2016

Feature Image Credit: Adjust newsletter Mobile measurement partner Adjust has been steadily rolling out some big updates for app marketers to gain more insight into their ...

Q&A Interview: If you [Content Market] it, They Will Come with Laurie Galazzo (Inbound Marketing Manager, AppTweak)

Gabe Kwakyi | October 6, 2016

Starting a business can be as simple as filing a form and paying $25 (in Michigan). Yet, how do you get the word out and acquire customers once you’re open for business? ...

Early Apple Search Ads Results

Gabe Kwakyi | October 5, 2016

With search ads now switched live, the data has started to flow in. What do the results say? So far, we’ve generated… 7 Installs for $1.37 in spend! That’s a ...

30 Must Use Tools for Mobile App Startups

Gabe Kwakyi | October 5, 2016

Hey startup teams… Want to improve your business operations, but feeling defeated by the fact that you: Don’t know what you don’t know? Check ...

Google Play lets Users Try Apps Before Buying

Gabe Kwakyi | October 5, 2016

Feature Image Credit: Android Police Google’s latest Play Store update aims at leveraging its vast technology stack to solve the problem of app discovery, as it has done ...

How to Hack Apple Search Ads to Show Search Popularity as a Percentage

Gabe Kwakyi | October 4, 2016

Who doesn’t hate the search popularity bar Apple uses by default?! Thankfully, Krzysztof Wolski has already figured out how to layer an actual data point into your web ...

5 Examples of What Happens from an AppStore Algorithm Change

Gabe Kwakyi | October 4, 2016

Today while having a look at some of the stats on our internal apps, we noticed how distinct the change in impressions from the early September app store algorithm change ...

AppTweak Assimilates Apple’s Search Ad Search Popularity Score

Gabe Kwakyi | October 3, 2016

September and October are shaping up to be a couple of the biggest months of updates for iOS app marketers yet. In addition to making search ads available for advertisers to ...