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Total posts: 193

The App Store Keyword Algorithm Update Takes Effect

Gabe Kwakyi | September 7, 2016

Feature Image Credit: App Annie Stay up-to-date on the latest trends in app store optimization and keyword ranking algorithms by bookmarking our ASO posts page. Apple’s ...

How and when to prompt app users for a review

Gabe Kwakyi | September 7, 2016

Image Credit: App Store user reviews for Trigger – Real-time alerts & reporting One of the more important app store optimization activities involves increasing the ...

New App Store Changes Includes 50 Character Limit on App Store Titles

Gabe Kwakyi | September 2, 2016

Apple’s latest App Store update takes aim at zapping the practice by developers and marketers of leveraging extended titles (Apple previously provided up to 250 ...

Google Adds In-App Search Functionality

Gabe Kwakyi | September 1, 2016

Feature image credit: Search Engine Land, Google Inside Search Blog Post In a recent product update by Google, the search giant has begun providing Google search users with a ...

Upcoming Posts & Post Request

Gabe Kwakyi | August 31, 2016

Hello Incipia.co followers! If there’s a topic in the field of startups, development or marketing that you’re eager to learn more about, now’s your chance to ...

ASO Tools Showdown: Mobile Action vs AppTweak vs Auto Fill

Gabe Kwakyi | August 26, 2016

Today’s post is an analysis of the accuracy of keyword search volume scores from two ASO Tools: AppTweak and Mobile Action, compared to our own internal benchmark: the ...

How to Prevent Hollow App Installs

Gabe Kwakyi | August 25, 2016

Feature Image Credit: TechCrunch (Facebook Lifestage) Following up on our earlier article introducing the concept of Hollow App Installs, today’s post focuses on how to ...

Spotted: Google Testing Expanded Google Play App Listings – Thomas Petit

Gabe Kwakyi | August 24, 2016

Feature Image Credit: Thomas Petit  ASO thought leader Thomas Petit recently spotted a change in how Google is listing apps via Google Play store searches on Android devices. ...

7 Google Play Feature Graphic Examples

Gabe Kwakyi | August 23, 2016

Feature image credit: Dominos Android App Here are 7 Google Play feature graphic examples, plus observations. Be sure to check out our latest update with more feature graphic ...

App Store Keyword Ranking Algorithm Study: Metadata Ranking Strength

Gabe Kwakyi | August 22, 2016

When working on app store keyword ranking for iOS apps, the two most important metadata locations that keywords can rank from are: your app’s title and keywords field. ...