Incipia blog
Co-Founder’s Tips on How to Not Break Up
When it comes down to it, co-founding a company with another person is a lot like getting married to them and having a kid. You both sign a legal document affirming your ...
iOS 10.3 Updates Around Reviews
Breaking news for iOS 10.3: As part the upcoming changes to the latest version of iOS 10 (10.3), Apple is finally planning to mirror a feature that has been much asked-for by ...
Apple Search Ads Study: Impact of Bid Changes
In this study, we analyzed 50 different keyword bid changes from our Apple Search Ads campaigns to see how effective a lever adjusting bid was for influencing impression ...
1.20.17 Google Play Keyword Ranking Bug
Original Source: Daniel Peris Update: Google Play’s web interface bug appears to have been fixed. If you’ve noticed that your ASO tool has begun reporting an ...
ASO Keyword Ranking: How to Earn a Top 10 Keyword Rank
Our in-depth ASO keyword ranking study of 70 apps (the top 10 returning for seven keywords for the health and fitness category) yielded some fascinating, surprising and ...
Live Review of ASO Tactics
Looking for an example of how to analyze apps from an ASO perspective? Then dive into the brain of an ASO with this (slightly tangential) live review of two apps, one iOS and ...
ASO Tool Mobile Action Adds New Features
Mobile Action has been busy! The ASO Tool has not only been on a spree of feature rollouts, but also released a major facelift to its user interface, making the experience ...
How To Talk To Non-Technical People (for Developers)
Effective communication between developers and non-technical people can be somewhat of an art form. It’s an inherently tricky skill for each party to nail down given the ...
Diagram of ASO Factors by Priority
Breaking down all the factors that play into app store optimization is difficult and not always easy to explain by plain text alone; so we put together a set of diagrams to ...
Strategies for Indie Developers to Promote Mobile Apps and Games for Free (or really cheap)
Introduction You’ve labored for countless hours building your dream mobile app, and are ready to launch. Now you’re thinking it’s time to think about ...
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