Incipia blog
ASO Case Study: Google Play Spammers
Spammers are at it again. This time, one by the name of Tool Box Studio. Tool Box Studio has 137 apps according to App Annie, and is linked to another developer account ...
ASO – 6 Resources for Keyword Research
It can be a daunting task to try to identify all the different keywords to use when trying to optimize your app to be found by people searching in the app store. Not only are ...
The New Frontier for Mobile Marketing
Mobile marketing technology has come a long ways in a short period of time. The latest technologies allow marketers to pay only when users actually install their app, show ads ...
Best Practices on App Icons from the Top 100 Apps
We’re continuing on from two earlier studies of the top 100 app screenshots and the top 100 app descriptions, this time analyzing the trends of the top 100 App Store ...
Incipia App Teams Survey – December 2016
Here are the results from our third month’s App Teams survey and poll, for December 2016. Twitter Poll – What KPI do you use to analyze your app marketing performance ...
SDKs: Which Power Ups Does Your App Need?
SDKs, or software development kits, are bundles of code that are added into your app to help accomplish different types of tasks, such as securely processing ...
AppsFlyer Announces In-App Ad Attribution
AppsFlyer, one of the “Big 4 Attribution Vendors” (which also includes Adjust, Kochava and Tune) has announced big news for customers of their technology: the ...
ASO Lessons Learned: Optimization Prioritization
Where should you spend your effort in ASO? Keyword optimization is a great place to start and can produce excellent results (we nearly always see 10%+ gains in impressions ...
The Comprehensive Mobile App Marketing Channels List
When it comes to marketing your app, how many different options would you say you have to get the word out about your app? 10? 20? 25? Team Incipia did the research, ...
Apple Search Ads Study: CVR vs CPT as a Prediction Statistic
Incipia here with another informal, yet still certified nerdy study on Apple search ads. This time, we started off exploring the question of whether Apple search ads campaign ...
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