Incipia blog

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Total posts: 204

App Store Keyword Ranking Algorithm Study: Metadata Ranking Strength

Gabe Kwakyi | August 22, 2016

When working on app store keyword ranking for iOS apps, the two most important metadata locations that keywords can rank from are: your app’s title and keywords field. ...

Simple Screenshot Uploading to iTunes Connect

Gregory Klein | August 20, 2016

Feature image credit: Apple iTunes Connect For a long time, one of the biggest pain points in the process of getting an app onto the App Store was uploading all of the ...

How to Prepare for App Store Ads

Gabe Kwakyi | August 18, 2016

Feature image credit: Resolutionmedia.com While Apple’s Store Search Ads don’t yet have an announced launch date, fall (the closest official date we have) looms ...

Comparing ASO Tools AppTweak, Mobile Action and App Annie for Suggested App Keywords

Dean Lan | August 17, 2016

Feature Image Credit: AppTweak One popular app store optimization question we often receive and often ponder ourselves is: “what is the most popular keyword for X app ...

BuddyBuild Announces Freemium + New Pricing Plans

Gregory Klein | August 16, 2016

Feature Image Credit: Buddybuild I’ll never forget the first time looking into what it took to get a beta version of one of my apps onto a friend’s phone before it ...

5 Tips on Optimizing Android Apps in Google Play

Gabe Kwakyi | August 15, 2016

Feature Image Credit: Google Play 1. Run Google experiments constantly Google Play gives you the option to set up experiments and test different variants of several elements ...

Sensor Tower Predictions Include 5 Million Apps by 2020

Gabe Kwakyi | August 14, 2016

Feature Image Credit: Sensor Tower ASO tool company Sensor Tower predicted in a recent study that the App Store will be home to more than 5 million apps by 2020, with the ...

Google adds free analytics tool to Firebase

Bryan Sharpe | August 13, 2016

Feature Image Credit: Google Firebase Blog In 2014, Google made (yet another) fateful strategic acquisition, this time taking over a company called Firebase, which was a ...

Facebook Ads Releases Next Game Changer – Engagement Audiences

Gabe Kwakyi | August 12, 2016

TLDNR: Facebook’s new engagement custom audiences now enable you to target users who have previously engaged with your Facebook content (starting with videos and lead ...

10 Tips for Optimizing Facebook App Install Ads

Gabe Kwakyi | August 11, 2016

Featured image credit: Facebook Ads Manager So You Set Up a Facebook Ads App Install Campaign… And it’s not performing as well as you’d hoped. Not to worry ...