Incipia blog

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Total posts: 218

ASO Tools Showdown: Mobile Action vs AppTweak vs Auto Fill

Gabe Kwakyi | August 26, 2016

Today’s post is an analysis of the accuracy of keyword search volume scores from two ASO Tools: AppTweak and Mobile Action, compared to our own internal benchmark: the ...

How to Prevent Hollow App Installs

Gabe Kwakyi | August 25, 2016

Feature Image Credit: TechCrunch (Facebook Lifestage) Following up on our earlier article introducing the concept of Hollow App Installs, today’s post focuses on how to ...

Spotted: Google Testing Expanded Google Play App Listings – Thomas Petit

Gabe Kwakyi | August 24, 2016

Feature Image Credit: Thomas Petit  ASO thought leader Thomas Petit recently spotted a change in how Google is listing apps via Google Play store searches on Android devices. ...

7 Google Play Feature Graphic Examples

Gabe Kwakyi | August 23, 2016

Feature image credit: Dominos Android App Here are 7 Google Play feature graphic examples, plus observations. Be sure to check out our latest update with more feature graphic ...

App Store Keyword Ranking Algorithm Study: Metadata Ranking Strength

Gabe Kwakyi | August 22, 2016

When working on app store keyword ranking for iOS apps, the two most important metadata locations that keywords can rank from are: your app’s title and keywords field. ...

Simple Screenshot Uploading to iTunes Connect

Gregory Klein | August 20, 2016

Feature image credit: Apple iTunes Connect For a long time, one of the biggest pain points in the process of getting an app onto the App Store was uploading all of the ...

How to Prepare for App Store Ads

Gabe Kwakyi | August 18, 2016

Feature image credit: Resolutionmedia.com While Apple’s Store Search Ads don’t yet have an announced launch date, fall (the closest official date we have) looms ...

Comparing ASO Tools AppTweak, Mobile Action and App Annie for Suggested App Keywords

Gabe Kwakyi | August 17, 2016

Feature Image Credit: AppTweak One popular app store optimization question we often receive and often ponder ourselves is: “what is the most popular keyword for X app ...

BuddyBuild Announces Freemium + New Pricing Plans

Gregory Klein | August 16, 2016

Feature Image Credit: Buddybuild I’ll never forget the first time looking into what it took to get a beta version of one of my apps onto a friend’s phone before it ...

5 Tips on Optimizing Android Apps in Google Play

Gabe Kwakyi | August 15, 2016

Feature Image Credit: Google Play 1. Run Google experiments constantly Google Play gives you the option to set up experiments and test different variants of several elements ...