Incipia blog
Should you Change Your App Category?
Recently, Google added 8 new categories to the Google Play store, including: Art & Design Auto & Vehicles Beauty Dating Events Food & Drink House & Home ...
Search Ads First Month Findings: AppsFlyer Report
In one of the first studies of Apple search ads campaigns, App MMP AppsFlyer just released a search ads report on findings aggregated from campaigns for 50 apps, with 40,000 ...
Google Play Console Adds New Install Source UA Segment
Google is now breaking out installs that did not include a store visit, separately from Play Store-sourced installs in the User Acquisition report of the Google Play Console ...
The Best Way to Analyze the Usability of Your Gestures
Every tap, swipe, pinch that happens on your mobile app (or doesn’t happen) determines its overall usability. From swiping up to access a navigation menu or tapping to ...
The 10 Steps to Make Your App Idea a Reality
Ten Steps to Get Your Idea into the App Store The time has come: you’ve got a great app idea and you want to take it to market. But how? Check out this excerpt of the 10 ...
Incipia App Teams Survey – October 2016
Last week we launched the first of our App Teams Survey, sending a link out to our newsletter recipients and posting a poll through our Twitter page. Here are the results from ...
Apple Search Ads Best Practices to Scale Impressions
Unless you’ve been living under a rock, you’ve either heard or experienced firsthand how well Apple’s search ads campaigns have been performing. Don’t ...
Why Negative Keywords are a Must for Search Ads Broad/Search Match Types
Why Negative Keywords are Worth the Trouble In previous posts, we’ve extolled the importance of setting up separate campaigns for search match, broad match and exact ...
Apple Search Ads News: 10.21 Update
What’s News With Apple Search Ads? Check out these eight updates to help you stay current on your Apple Search Ads knowledge: Apple’s search term data clawback ...
8 Content Marketing Strategies That Generate Leads
Content marketing is one marketing channel that every business absolutely must invest in. Why? High conversion rate — given content marketing provides potential customers with ...
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