Incipia blog
Q&A: The Pulse of the Mobile Marketing Community With Adam Lovallo (Co-Founder, Grow.co & CourseReport.com)
Moore’s law was postulated with regard to hardware, yet its impact is applicable to all technology. Take the mobile marketing industry, for example. The speed with which ...
2 Steps to Optimize Your Site’s SEO CTR
After sitting down to do some strategy planning one day a few months ago, my business partner and I decided to make investing in content marketing one of our core priorities, ...
Apple App Store Category and Keyword Rank Change After Pausing Search Ads
As the next step following our case study of how Apple’s search ads affect app ASO, we decided to shut our ads off and see what happened. We turned the ads off on 10/14 ...
7 Steps to Research Other Mobile Apps for a Competitive Advantage
It’s said that preparation is the key to success. In all the excitement that comes with getting your new app out the door, don’t miss out on one of the keys success: ...
Google Play Launches New Dashboard Features
What’s New in Google Play? Dashboards Similar to the set of graphs in the App Analytics view in iTunes Connect, Google Play now gives you a quick-look dashboard view of ...
The Top 10 App Store Optimization Experts List: October 2016
Feature Image Credit: App Store Optimization Monthly Medium Publication. If you want to know who to follow to get all the best insight into app store optimization, look no ...
Why You Need to Reply to Your User Reviews
Feature image credit: Picsart Google Play Listing One thing that Google does right that Apple could stand to learn from is allowing developers to reply to user ...
Case Study on the Effect of Apple Search Ads on App Ranking
If you’ve heard about Apple’s new search ads and have wondered how useful they are for your mobile app acquisition strategy, we’ve got the data here to show ...
Apple Search Ads: 2nd Impression
Welcome to our second take on Apple’s new search ads platform. Read on to gain more insight on the benefits of the platform, an overview of the platform usability and ...
Top 10 Apple Search Ads FAQs: Answered
Don’t forget to check out our other posts on Apple search ads for the latest best practices, tips and tricks, or bookmark our Apple search ads news updates page. Here ...
Categories
Tags:
- A/B testing
- adjust
- advertising
- adwords
- agile
- analytics
- android development
- app analytics
- app annie
- app development
- app marketing
- app promotion
- app review
- app store
- app store algorithm update
- app store optimization
- app store search ads
- appboy
- apple
- apple search ads
- appsee
- appsflyer
- apptamin
- apptweak
- aso
- aso tools
- attribution
- client management
- coming soon
- design
- development
- facebook ads
- firebase
- google play
- google play algorithm update
- google play aso
- google play console
- google play optimization
- google play store
- google play store aso
- google play store optimization
- google uac
- google universal campaigns
- idfa
- ios
- ios 11
- ios 11 aso
- ios 14
- ios development
- iot
- itunes connect
- limit ad tracking
- ltv
- mobiel marketing
- mobile action
- mobile analytics
- mobile marketing
- monetization
- mvp
- play store
- promoted iap
- promoted in app purchases
- push notifications
- SDKs
- search ads
- SEO
- skadnetwork
- splitmetrics
- startups
- swift
- tiktok
- uac
- universal app campaigns
- universal campaigns
- user retention
- ux
- ux design