Incipia blog

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Total posts: 198

Google Play Experiments Allow More Than 50% Traffic Tests

Gabe Kwakyi | January 26, 2017

While Google has traditionally only allowed up to 50% of live Play Store traffic to be testable through its A/B experiments engine, it appears that this limit may be lifting ...

Co-Founder’s Tips on How to Not Break Up

Gabe Kwakyi | January 26, 2017

When it comes down to it, co-founding a company with another person is a lot like getting married to them and having a kid. You both sign a legal document affirming your ...

iOS 10.3 Updates Around Reviews

Gabe Kwakyi | January 24, 2017

Breaking news for iOS 10.3: As part the upcoming changes to the latest version of iOS 10 (10.3), Apple is finally planning to mirror a feature that has been much asked-for by ...

Apple Search Ads Study: Impact of Bid Changes

Gabe Kwakyi | January 24, 2017

In this study, we analyzed 50 different keyword bid changes from our Apple Search Ads campaigns to see how effective a lever adjusting bid was for influencing impression ...

1.20.17 Google Play Keyword Ranking Bug

Gabe Kwakyi | January 20, 2017

Original Source: Daniel Peris Update: Google Play’s web interface bug appears to have been fixed. If you’ve noticed that your ASO tool has begun reporting an ...

ASO Keyword Ranking: How to Earn a Top 10 Keyword Rank

Gabe Kwakyi | January 18, 2017

Our in-depth ASO keyword ranking study of 70 apps (the top 10 returning for seven keywords for the health and fitness category) yielded some fascinating, surprising and ...

Live Review of ASO Tactics

Gabe Kwakyi | January 17, 2017

Looking for an example of how to analyze apps from an ASO perspective? Then dive into the brain of an ASO with this (slightly tangential) live review of two apps, one iOS and ...

ASO Tool Mobile Action Adds New Features

Gabe Kwakyi | January 16, 2017

Mobile Action has been busy! The ASO Tool has not only been on a spree of feature rollouts, but also released a major facelift to its user interface, making the experience ...

How To Talk To Non-Technical People (for Developers)

Gregory Klein | January 13, 2017

Effective communication between developers and non-technical people can be somewhat of an art form. It’s an inherently tricky skill for each party to nail down given the ...

Diagram of ASO Factors by Priority

Gabe Kwakyi | January 12, 2017

Breaking down all the factors that play into app store optimization is difficult and not always easy to explain by plain text alone; so we put together a set of diagrams to ...