Incipia blog

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Total posts: 218

Apple Search Ads Tips: 5 Mistakes to Avoid

Gabe Kwakyi | March 8, 2017

This article includes tips for managing app store optimization, based on five of the most common mistakes that we see when auditing client campaigns. For a walkthrough that ...

App Store Optimization Video Review: Keyword Research

Gabe Kwakyi | March 2, 2017

Want to learn more about the KWO (keyword optimization) component of your ASO (app store optimization) strategy? Here’s a video for you if so. Watch to see: A live ...

Google Ranking Algorithm Update – 2.27.17

Gabe Kwakyi | February 28, 2017

Heads up! The Google Play ranking algorithm is now weighing user engagement and retention more heavily in Google Play rankings.   Original Source: Sarah Perez of TechCrunch   ...

Web vs Mobile App Marketing: What’s the Difference?

Gabe Kwakyi | February 27, 2017

A couple of years ago, I made the shift from working in web marketing at Microsoft Bing Ads (PPC) to starting a mobile app agency and managing ASO and other types of app ...

Q&A Interview on UX Design with Golden Krishna, Designer at Google, Lecturer and Author

Gabe Kwakyi | February 23, 2017

Unlike most of the content found on our site, this Q&A goes against the digital grain and ferries fresh perspective into the mobile app designer, developer or ...

App Marketing: Six Data Points Illustrating Impact

Gabe Kwakyi | February 21, 2017

If a picture is worth a thousand words, a number tells a story in just a couple digits. Here are six data points that provide a few stories and perspective on the impact of ...

App Discovery is Broken. Here’s How to Fix it.

Gabe Kwakyi | February 20, 2017

This post was originally published on MobileDevMemo on 12/14/16. App discovery is broken. That’s a statement many app users, developers and marketers could all agree with. ...

Apple App Store Top Grossing Ranking Algorithm Update – 2.17.17

Gabe Kwakyi | February 20, 2017

2/20 Update: Since this post was written, Sarah Perez of TechCrunch cited Apple’s weekend top chart reshuffle as possibly a conscious tweak to favor paid iOS apps over ...

App Promotion Done Smart: 6 Easy Tips to Get More Visibility

Lesia Shyshko | February 20, 2017

Promoting your app is not easy, considering all the competition. The Apple App Store, for example, grows by over 1,000 apps per day. With so much competition, how can you ...

ASO Google Play: Google Play Keyword Optimization

Gabe Kwakyi | February 16, 2017

Not sure how to affect your Android app’s Google Play SEO keyword rankings? The first lesson is that Google Play ASO is referred to as Google Play ASO (however, there ...