Incipia blog

All posts
Total posts: 204

Incipia Posts, as Featured Around the Web

Gabe Kwakyi | December 12, 2016

A bit of a shameless brand plug, this list includes the growing number of places our posts have been featured, including Grow.co, iOS Dev Weekly and Marketingland: Grow.co ...

Differences Between Optimizing Apps for the App Store vs Google Play Store

Gabe Kwakyi | December 12, 2016

This post was originally featured as a guest article on the Mobile Action Blog. While the app stores of both Apple and Google share many similarities, there are also some ...

Google Play Algorithm Update 12/3

Gabe Kwakyi | December 8, 2016

Recent trends in ranking data from apps in the Google Play Store point to a recent Google Play ranking algorithm update. Also be sure to check out the February 2017 Google ...

Examples of Conversion Rate Benchmarks for Google Play Apps

Gabe Kwakyi | December 8, 2016

Curious as to what conversion rates look like across different types of apps? These two graphs show conversion rates by quartiles per app category and monetization-type, ...

China Overtakes US for Top App Store Revenues

Gabe Kwakyi | December 7, 2016

Feature Image Credit: TechCrunch According to App Annie: China has recently overtaken the US for App Store revenues. The ASO tool’s data shows that China drove $1.7 ...

Incipia App Teams Survey – November 2016

Gabe Kwakyi | December 7, 2016

Here are the results from our second month’s App Teams survey and poll, for November 2016. Twitter Poll – Have you tried rich notifications yet? With votes from 9 ...

Six Mobile Predictions for 2017

Gabe Kwakyi | December 6, 2016

At the close of each year, one of the most common topics to consider is what the next 12 months will hold in store. Reflecting on the world of mobile apps in the year 2016, we ...

9 Reasons why App Store Impressions Spike

Gabe Kwakyi | December 5, 2016

If you have an app in the App Store, chances are that you’ve seen the occasional spike in impressions (sometimes without a corresponding spike in downloads). This can ...

Why the Art of Form Optimization is Absolutely Worth Your Time

Gabe Kwakyi | December 2, 2016

This post was originally featured as a guest article on the Appsee Product Mavens Blog. While most app teams know that forms are necessary to capture vital user data or ...

Amazon Pinpoint App Push Notifications

Gabe Kwakyi | December 1, 2016

Big news from Amazon, which just released “targeted push notifications for mobile apps,” offering developers and app marketers a free starter tier that includes ...