Incipia blog

All posts
Total posts: 296

iOS 11 App Store Optimization Bugs

Gabe Kwakyi | September 30, 2023

iOS 11 has got a few bugs. Here are two of the biggest: Search Results Page: Portrait Mode Preview Video + Screenshots 2 & 3 This bug is particularly vexing, as all ASOs ...

Why Search Ads Brand Defense is a Must

Gabe Kwakyi | September 27, 2023

Having had experience working with many hundreds of brands to manage PPC campaigns across Bing Ads, Google Adwords, and Apple Search Ads, one of the regular questions clients ...

New Facebook Ads App Install Target Settings

Gabe Kwakyi | September 20, 2023

New targeting abilities are now allowing advertisers to target more specific placements within its broader networks, including the ability to select only one or more of each ...

iOS 11 Adoption Rate Slow

Gabe Kwakyi | September 20, 2023

The biggest update to iOS since the App Store’s inception is here! But, according to MacRumors and Mixpanel, after 24 hours now installed on only 10% of devices, vs ...

8 Best Practices for iOS 11 App Store Optimization

Gabe Kwakyi | September 18, 2023

Looking for guidance on iOS 11 app store optimization? Take a moment to review this post for 8 best practices to hit the ground running with iOS 11. First, if you ...

How to Optimize Google Adwords Universal Campaigns v 2.0

Gabe Kwakyi | September 11, 2023

Today’s post is a follow-up on an earlier post on how to optimize for Google Universal Campaigns (UAC), arriving in the wake of the depreciation announcement of app ...

The Advanced App Store Optimization Book

Gabe Kwakyi | September 7, 2023

Big news! Moritz Daan and I have just published the most comprehensive book on App Store Optimization on the market. Just how comprehensive is this book? Here are some stats: ...

App Marketing News Update 9.2.17

Gabe Kwakyi | September 2, 2023

Check out a few of the updates in mobile app marketing, as of September 2017: Google Adwords Moves to UAC-Only for App Install Ads TechCrunch, among many others heralded the ...

The Visual Guide to iOS 11 for App Store Optimization

Gabe Kwakyi | August 30, 2023

Apple’s iOS 11 update is a big facelift to the App Store, and will be making massive waves in ASO. So how can ASOs like you prepare and ensure that you’re ready to ...

Apple Search Ads Conversion Reporting Bug

Gabe Kwakyi | August 13, 2023

8/14/17 update: Search Ads conversions have been fixed and retroactively updated. Following earlier technical difficulties around remarketing and login issues, Apple’s ...