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Total posts: 218

Apple Search Ads Study: CVR vs CPT as a Prediction Statistic

Gabe Kwakyi | December 19, 2016

Incipia here with another informal, yet still certified nerdy study on Apple search ads. This time, we started off exploring the question of whether Apple search ads campaign ...

Best App Description Practices From the Top 100 Apps

Gabe Kwakyi | December 15, 2016

Following up on an earlier study of the top 100 app screenshots, today we analyzed the trends in descriptions of the top 100 apps in the Apple App Store. Below are our ...

How to Troubleshoot Your App Store Optimization Strategy

Gabe Kwakyi | December 14, 2016

Get the 411 on how to troubleshoot your app store optimization strategy. Image credit to ASO tool, App Annie. Let’s set the scene for a moment: say you’ve spent ...

Apple Search Ads News: 12.13 Update

Gabe Kwakyi | December 13, 2016

What’s News with Apple Search Ads? Check out these nine updates, tips and tricks to help you stay current on your Apple search ads knowledge: How Search Ads appear: ...

Incipia Posts, as Featured Around the Web

Gabe Kwakyi | December 12, 2016

A bit of a shameless brand plug, this list includes the growing number of places our posts have been featured, including Grow.co, iOS Dev Weekly and Marketingland:  Grow.co ...

Differences Between Optimizing Apps for the App Store vs Google Play Store

Gabe Kwakyi | December 12, 2016

This post was originally featured as a guest article on the Mobile Action Blog. While the app stores of both Apple and Google share many similarities, there are also some ...

Google Play Algorithm Update 12/3

Gabe Kwakyi | December 8, 2016

Recent trends in ranking data from apps in the Google Play Store point to a recent Google Play ranking algorithm update. Also be sure to check out the February 2017 Google ...

Examples of Conversion Rate Benchmarks for Google Play Apps

Gabe Kwakyi | December 8, 2016

Curious as to what conversion rates look like across different types of apps? These two graphs show conversion rates by quartiles per app category and monetization-type, ...

China Overtakes US for Top App Store Revenues

Gabe Kwakyi | December 7, 2016

Feature Image Credit: TechCrunch According to App Annie: China has recently overtaken the US for App Store revenues. The ASO tool’s data shows that China drove $1.7 ...

Incipia App Teams Survey – November 2016

Gabe Kwakyi | December 7, 2016

Here are the results from our second month’s App Teams survey and poll, for November 2016. Twitter Poll – Have you tried rich notifications yet? With votes from 9 ...