Incipia blog

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Total posts: 127

How to Prevent Hollow App Installs

Gabe Kwakyi | August 25, 2016

Feature Image Credit: TechCrunch (Facebook Lifestage) Following up on our earlier article introducing the concept of Hollow App Installs, today’s post focuses on how to ...

Spotted: Google Testing Expanded Google Play App Listings – Thomas Petit

Gabe Kwakyi | August 24, 2016

Feature Image Credit: Thomas Petit  ASO thought leader Thomas Petit recently spotted a change in how Google is listing apps via Google Play store searches on Android devices. ...

7 Google Play Feature Graphic Ideas

Gabe Kwakyi | August 23, 2016

Feature image credit: Dominos Android App Here are 7 Google Play feature graphic examples, plus observations. Be sure to check out our other posts on Google Play bookmark our ...

Study on the App Store Keyword Ranking Algorithm – Word Position Ranking Strength

Gabe Kwakyi | August 22, 2016

In Apple App Store Optimization, there are two main locations that keywords can rank from: the app’s title and keywords space. Today’s post is a follow up to a ...

Simple Screenshot Uploading to iTunes Connect

Gregory Klein | August 20, 2016

Feature image credit: Apple iTunes Connect For a long time, one of the biggest pain points in the process of getting an app onto the App Store was uploading all of the ...

How to Prepare for App Store Ads

Gabe Kwakyi | August 18, 2016

Feature image credit: Resolutionmedia.com While Apple’s Store Search Ads don’t yet have an announced launch date, fall (the closest official date we have) looms ...

Comparing ASO Tools AppTweak, Mobile Action and App Annie for Suggested App Keywords

Dean Lan | August 17, 2016

Feature Image Credit: AppTweak One popular app store optimization question we often receive and often ponder ourselves is: “what is the most popular keyword for X app ...

BuddyBuild Announces Freemium + New Pricing Plans

Gregory Klein | August 16, 2016

Feature Image Credit: Buddybuild I’ll never forget the first time looking into what it took to get a beta version of one of my apps onto a friend’s phone before it ...

5 Tips on Optimizing Android Apps in Google Play

Gabe Kwakyi | August 15, 2016

Feature Image Credit: Google Play 1. Run Google experiments constantly Google Play gives you the option to set up experiments and test different variants of several elements ...

Sensor Tower Predictions Include 5 Million Apps by 2020

Gabe Kwakyi | August 14, 2016

Feature Image Credit: Sensor Tower ASO tool company Sensor Tower predicted in a recent study that the App Store will be home to more than 5 million apps by 2020, with the ...