Incipia blog

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Total posts: 191

Tips on How to Write a Good App Description

Gabe Kwakyi | November 9, 2016

While visual elements of your app product page such as your icon or screenshots tend to get more attention in ASO, it’s important not to neglect your description. The ...

ASO Tool Mobile Action Creates Search Ads UI

Gabe Kwakyi | November 8, 2016

Count it! It’s been one month after Apple search ads launched, and there is now a platform for seeing your search ads data outside of Apple’s UI, just released by ...

Q&A: What Non-Profit Tech Community, HackerNest is up to in Detroit

Gabe Kwakyi | November 7, 2016

Despite what was regarded as a “cooling” of tech after a heady 2014 (manifested in outcomes such as the closure of Bizdom accelerator from Rock Ventures), the ...

Google Adds Country Conversion Rate Benchmarks

Gabe Kwakyi | November 4, 2016

Want to see how your app’s conversion rate compares with other apps in your category? Now you can (for Android apps!) Log into your Google Play Console, navigate to user ...

ASO Crack-down: Burst Campaigns and Incentivized Reviews

Gabe Kwakyi | November 3, 2016

ASO marketing strategies such as burst campaigns (gray hat) and incentivized reviews (black hat) were always inherently risky of causing an app to be flagged and penalized. ...

Should you Change Your App Category?

Gabe Kwakyi | November 2, 2016

Recently, Google added 8 new categories to the Google Play store, including: Art & Design Auto & Vehicles Beauty Dating Events Food & Drink House & Home ...

Search Ads First Month Findings: AppsFlyer Report

Gabe Kwakyi | November 1, 2016

In one of the first studies of Apple search ads campaigns, App MMP AppsFlyer just released a search ads report on findings aggregated from campaigns for 50 apps, with 40,000 ...

Google Play Console Adds New Install Source UA Segment

Gabe Kwakyi | October 31, 2016

Google is now breaking out installs that did not include a store visit, separately from Play Store-sourced installs in the User Acquisition report of the Google Play Console ...

The Best Way to Analyze the Usability of Your Gestures

Hannah Levenson | October 31, 2016

Every tap, swipe, pinch that happens on your mobile app (or doesn’t happen) determines its overall usability. From swiping up to access a navigation menu or tapping to ...

The 10 Steps to Make Your App Idea a Reality

Gabe Kwakyi | October 28, 2016

Ten Steps to Get Your Idea into the App Store The time has come: you’ve got a great app idea and you want to take it to market. But how? Check out this excerpt of the 10 ...