We're experts at building and marketing apps for companies


Bring the business need and goals, and leave the implementation to us.

As a mobile growth and development consultancy, we help companies of all sizes and industries succeed in mobile, whether it's launching a brand new app or optimizing an existing app for better success. Click contact in the top right to get in touch about your project.

Helping you be the inspiration

Our Work

A team dedicated to improving our craft, we take care to continually research the latest technologies, obsess over the quality of our work and perfect the techniques we use to craft polished user and marketing experiences. Visit our contact page to discuss how we can help you accomplish your mobile app goals.

Our Work
Our Work


Recruiting company, Carbon Three, wanted a new mobile platform that was differentiated from services already in-market, which would add value for its business clients, in order to better retain and acquire new business. To solve these needs, Incipia created the Boj student mobile application, employer website, and custom back-end infrastructure with a criteria-matching algorithm.

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Our Work


PeopleFun contracted Incipia to manage their marketing strategy for a new game, Wordscapes, across ASO, Google, Facebook, and Apple Search Ads. In the first two months, Incipia was able to exceed PeopleFun’s CPI goal by 14%, and D1/D7/D28 retention goals by 32%, 74%, and 93%, respectively, and helped Wordscapes achieve and maintain a top-10 category charting rank.

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Our Work


Competing with the likes of Trello, Jira and Asana, Gone is a mobile-born project and task management, team collaboration tool. Design agency Mediasans, hired Incipia to build and launch the Gone iOS MVP app.

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Who We Are

Established as a nights-and-weekends operation in late 2013 and officially launching in 2015, Incipia is a 100% bootstrapped company with a shared, deep-rooted drive to create innovative mobile products. We seek ambitious and like-minded co-workers to join us and clients ready to challenge us to out-do ourselves on new opportunities. Contact us at: Hello@incipia.co


Co-Founder & CEO

Leading marketing and business development at Incipia, Gabe has a strength in building, executing on, and analyzing solutions to problems and opportunities. Prior to Incipia, Gabe managed digital marketing campaigns as a search advertising account manager at Microsoft Bing Ads, where Gabe worked with over 150 clients including Airbnb, the NHL and Spotify and managed annual ad budgets of over $21 million.


Co-Founder & COO

Greg leads product and operations at Incipia, with a natural strength in extracting the details from a vision, architecting a plan, and optimizing implementation. Prior to Incipia, Greg established his development expertise in clean code architecture and paradigms by developing image/video processing and screen capturing software at TechSmith.


Lead Data Scientist

As Incipia's data lead, Scott focuses on campaign analysis, marketing attribution, and building models, including LTV analysis to support client marketing efforts. Scott also leads the exploration of leveraging machine learning tools to give Incipia an edge in consistently meeting and exceeding client goals.


Projects and Operations Manager

At the strategic level, Cortney oversees operations across Incipia, keeping information flowing and our ship running smoothly. At the day-to-day level, Cortney ensures tasks and client deliverables are completed on-time and to satisfaction. Having managed projects at several different companies including HP, Cortney is experienced in setting goals and leading teams to achieve the right results.


Lead Full Stack Developer

Leif is Incipia's full stack and lead Back End developer, powering the parts of projects that enable them to not just get off the ground, but scale and grow. Leif gains pleasure from pushing the limits of making technology work for people and bringing things to life that don't yet exist, while also honing his technique and contributing new tools to the mobile community at-large.


Product Manager

Dan is product development lead and manager of ASO projects for Incipia, specializing in harnessing the power of data to drive strategy and ultimately reach product market fit, faster. An Agile Certified Practitioner, he draws upon prior experience managing large technology projects with multi-million dollar budgets in the financial services and international trade industries.


Project Manager

Nikolai is delivery lead for Incipia, with a knack for driving both development and marketing projects to “done” in short-order. Well-versed in field of project management, Nikolai is an Agile Certified Practitioner and Certified Scrum Master. Nikolai is genuinely passionate about planning, from abstract concepts to granular details – he’s always there to ensure that Incipia is delivering value to its clients, on-time.


Lead Branding Designer

Javier is Incipia's new lead branding designer, leveraging a graceful touch and mastery of branding concepts to revitalize branding and design at Incipia. In addition to a natural talent, Javier harnesses experiences forged across diverse distribution mediums to lend flexibility to his style, and his cohesive designs resemble works of art.


Dynamic Asset Designer

Matjaz designs video assets such as App Store preview videos and Facebook videos, with a specialty in designing custom animations, 3D animations, and motion graphics.


Static Asset Designer

Mike designs static assets such as screenshots and Facebook banners, with a specialty in designing custom illustration, icon, and UI design.


Static Asset Designer

Andy designs static assets such as screenshots and Facebook banners, with a specialty in graphic design and UX/UI design.

Full team bios coming soon!

Clients We've Helped

Incipia Blog

New to ASO, Apple Search Ads and Incipia? Start Here

Gabe Kwakyi | March 17, 2017

If you’re new to the Incipia blog, start by skimming this post. The Most Comprehensive ASO Resource: We wrote the book on Advanced ASO – everything you ever wanted to ...

Google Play Releases ASO Holy Grail: Organic Keyword Downloads

Gabe Kwakyi | January 12, 2018

Feautue image credit: ASOStack The Google Play Console has made headlines with the release of one of the ASO holy grails: organic keyword search downloads. Kudos to ASO ...

5 Pro A/B Testing Tips

Gabe Kwakyi | January 8, 2018

Google Play’s Experiments engine is hands down one of the most powerful and useful tools in the belt of an ASO (who has only an Android app, or both an Android and iOS ...