Incipia blog

Category: App Marketing – News
Total posts: 70

Spotted: Google Testing Expanded Google Play App Listings – Thomas Petit

Gabe Kwakyi | August 24, 2016

Feature Image Credit: Thomas Petit  ASO thought leader Thomas Petit recently spotted a change in how Google is listing apps via Google Play store searches on Android devices. ...

Sensor Tower Predictions Include 5 Million Apps by 2020

Gabe Kwakyi | August 14, 2016

Feature Image Credit: Sensor Tower ASO tool company Sensor Tower predicted in a recent study that the App Store will be home to more than 5 million apps by 2020, with the ...

Google Play displays app size and uses compression algorithm to shrink apps

Gabe Kwakyi | August 8, 2016

Feature Image Credit: Android Developers Blog With more and more gigabytes of apps and streaming content floating through carrier networks to user phones comes a rise in ...

How much does it cost to reach Top 50 in the app store?

Gabe Kwakyi | August 7, 2016

Image Credit: App Annie It is a question that undoubtedly lives at the forefront of every app marketer, developer and founder’s mind: “What would I need to pay to ...

Apple App Store to introduce “For You” tab

Gabe Kwakyi | August 6, 2016

Apple’s App Store is a money-printing operation, generating $14.7 billion for developers and earning Apple itself about $6 billion in 2015. If the App Store were a ...

Learn how Kabam increased app install conversion rate by 66%

Gabe Kwakyi | August 5, 2016

Feature Image Credit: Store Maven There are many elements that make up an app store listing, and just about every one of them can be tested and optimized for better results. ...

ASO Tool App Annie Adds More Keyword Data

Gabe Kwakyi | August 4, 2016

Feature Image Credit: App Annie TLDNR: ASO tool App Annie expands its functionality to more solidly cover keyword research including search volume/difficulty and app ...

ASO tool Apptimize raises $12.4 million in series B

Gabe Kwakyi | August 4, 2016

Feature Image Credit: Apptimize Apptimize is a mobile app A/B testing and optimization vendor that provides app developers and marketers with many popular features, including: ...

Google Captures 31% of Digital Ad Dollars Worldwide

Gabe Kwakyi | August 4, 2016

A is for alphabet and G is for Google. Or should we say Gorilla. The pioneer and king Google still dominates the world of digital marketing, taking 30.9% of global advertising ...

ASO Hacks: Brought to you by Boomerang

Gabe Kwakyi | August 4, 2016

Image Credit: Boomerang Gmail App What if I told you that by simply adding some font formatting to your Google Play description, you could boost your install conversion rate ...