Apple Search Ads
What are Search Ads?
Think Adwords for the App Store.
Search Ads are Apple's take on monetizing the app store, and represent a golden opportunity for app marketers. By placing ads above keyword searches, Apple allows marketers to pay to "skip the line" and capture a #1 ranking immediately.
Search Ads also have implications for ASO strategy, as downloads influence app category and keyword rankings, among other benefits.
Search Ads generate real results, we've seen them firsthand. Yet with more advertisers piling into the fray by the day, it will take experience and "been there, done that" knowledge to optimize against CPT inflations. By implementing the right account structure and optimizing for bidding and relevance, a Search Ads campaign can scale while also retaining a high ROAS.
Avoid wasting hundreds or thousands of dollars learning the hard way. Contact us for a quote for managing your Search Ads campaigns before the early advantage slips away.
Why should you trust your Search Ads campaigns to Incipia?
Incipia is a Search Ads pioneer and thought leader:
• Through webinars, website posts (19 and counting) Quora, Twitter, YouTube videos and Apple's own search ads forums, we've educated hundreds of marketers on the nuances of a proper Search Ads strategy.
• We have the advantage of drawing diverse insights from myriad unique Search Ads campaigns in different categories.
• We're tapping Apple connections to get the word on news first.
• We're used to marrying Search Ads cost data with attribution post-install revenue data to execute a strategy specifically optimized for ROAS, rather than CPA.
• We use APIs to manage campaigns faster, better and more effectively.
What else do we know?
• We draw on keyword optimization techniques drawn from managing millions of installs from ASO across a whole host of apps including Weatherbug, 5miles, Hushed and Keepsafe.
• Our team has over a decade of PPC experience working with hundreds of clients including Airbnb, Spotify and the NHL, with budgets of up to $500,000/month.
• Our articles have earned hundreds of thousands of impressions and been published in Grow.co, iOS Dev Weekly, SearchEngineLand, PPC Hero, theSEMPost, Appsee, Mobile Action & Splitmetrics.
• We're marketing nerds who thrive on solving problems and optimizing through challenges. We get better when the going gets tough.
If you'd like to learn more, contact us.
Freebie – Tell me My Competitor's Target Keywords
If you want to manage your Search Ads campaigns solo, enter in your competitor(s) URLs and we'll help you figure out what keywords your competitors are optimizing for.
We also recommend you contact us for a 1:1 coaching session, to make sure you're leveraging the best practices and tricks of the trade.
Search Ads Campaign Management
Contact us and let us put our ASO and PPC expertise to work managing your campaigns.
We're also available for 1:1 coaching.