Bring the business need and goals, and leave the implementation to us.
Incipia is a growth consultancy that leverages a unique, in-house expertise across marketing, development, and data analysis in order to build and scale marketing campaigns. Through our work creating, managing, and innovating on marketing strategies, we have built up a formidable expertise in marketing management and a deep knowledge of how today's algorithmically-driven auctions operate. Our approach is data-driven, and we have consistently proven KPI-validated ROI for our clients, from CPI, to CPA, to LTV, to ROAS.
A team dedicated to improving our craft, we take care to continually research the latest technologies, obsess over the quality of our work and perfect the techniques we use to craft high-performing marketing campaigns across ASO and advertising. Visit our contact page to discuss how we can help you accomplish your mobile app goals.
Who We Are
Established as a nights-and-weekends operation in late 2013 and officially launched in 2015, Incipia is a 100% bootstrapped company with a shared, deep-rooted drive to establish a world class mobile consulting brand. We seek ambitious and like-minded co-workers to join us and clients ready to challenge us to out-do ourselves on new opportunities. Contact us at: Hello@incipia.co
Leading marketing and business development at Incipia, Gabe has a strength in building, executing on, and analyzing solutions to problems and opportunities. Prior to Incipia, Gabe managed digital marketing campaigns as a search advertising account manager at Microsoft Bing Ads, where Gabe worked with over 150 clients including Airbnb, the NHL and Spotify and managed annual ad budgets of over $21 million.
Greg leads product and operations at Incipia, with a natural strength in extracting the details from a vision, architecting a plan, and optimizing implementation. Prior to Incipia, Greg established his development expertise in clean code architecture and paradigms by developing image/video processing and screen capturing software at TechSmith.
As Incipia's lead Insights Manager Scott paves the way to assessing the success of Incipia's marketing strategies, including dashboard buildout, and trend visualizations and correlation analysis. Scott also leads special projects such as LTV and regression analysis and the exploration of advanced analytical tools to give Incipia an edge in consistently meeting and exceeding client goals.
As Incipia's ASO account manager, Cortney aligns internal resources to best meet client needs and ensures tasks and client deliverables are completed on-time and to satisfaction. Having managed projects at several different companies including HP, Cortney is experienced in setting goals and leading teams to achieve the right results.
As an Insights Manager at Incipia, Hannah provides key support for Incipia's advertising clients by transforming problems into questions and using detailed data analysis and statistical modeling to provide answers and actionable solutions. With a Master's Degree in Marketing Analytics, Hannah has developed advanced analytical skills in R, SQL, Excel and Tableau. Hannah is passionate about data and marketing, as well as combining the two to ensure that Incipia's clients achieve successful marketing outcomes.
As Incipia's advertising account manager, Dan coordinates internal resources on the advertising front and works to ensure that ad campaigns are kept well-tuned and running smoothly and that performance scorecards are either green or else actively being optimized. An Agile Certified Practitioner, Dan draws upon prior experience managing large technology projects with multi-million dollar budgets in the financial services and international trade industries.
As Incipia's delivery lead, Nikolai uses his knack for execution to drive ASO deliverables to "done and accepted." Well-versed in the field of project management, Nikolai is an Agile Certified Practitioner and Certified Scrum Master and runs internal project needs. Nikolai is genuinely passionate about planning, from abstract concepts to granular details – he’s always there to ensure that Incipia is delivering value to its clients, on-time.
Leif is Incipia's full stack and lead Back End developer, powering the parts of projects that enable them to not just get off the ground, but scale and grow. Leif gains pleasure from pushing the limits of making technology work for people and bringing things to life that don't yet exist, while also honing his technique and contributing new tools to the mobile community at-large.
Natalie supports Incipia's ASO operations by performing app and keyword research, analyzing A/B test results, and also conducting qualitative research and survey work. Since high school Natalie has been fascinated with how marketing can impact a business, and her passionate for combining data, digital and marketing communications has been solidified by over two years of professional work experience. Outside of Incipia, Natalie enjoys every last minute of her senior year in college, where days consist of class, binge watching Netflix with her roommates and spending time with friends.
Javier is Incipia's new lead branding designer, leveraging a graceful touch and mastery of branding concepts to revitalize branding and design at Incipia. In addition to a natural talent, Javier harnesses experiences forged across diverse distribution mediums to lend flexibility to his style, and his cohesive designs resemble works of art.
Matjaz designs video assets such as App Store preview videos and Facebook videos, with a specialty in designing custom animations, 3D animations, and motion graphics.
Mike designs static assets such as screenshots and Facebook banners, with a specialty in designing custom illustration, icon, and UI design.
Andy designs static assets such as screenshots and Facebook banners, with a specialty in graphic design and UX/UI design.
Amanda works on special development projects, contributing to Incipia's internal marketing technology stack.
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