Our mission is to lead the mobile marketing industry by combining custom technology with data obsession in order to offer best in class services.

 

Connecting with everyone. Everywhere.


Client and Team Map

Bring the business goals and leave the problem solving to us.

Incipia is a growth consultancy that leverages a unique, cross-functional expertise of marketing strategy, agile project management, and data analysis in order to build and scale successful marketing campaigns. Through our work creating, managing, and innovating on marketing strategies, we have built up a formidable expertise in marketing management and a deep knowledge of how today's algorithmically-driven auctions operate. Our approach is data-driven, and we have consistently proven KPI-validated ROI for our clients, from CPI, to CPA, to LTV, to ROAS.

Helping you be the inspiration

Our Work

A team dedicated to improving our craft, we take care to continually research the latest technologies, obsess over the quality of our work and perfect the techniques we use to craft high-performing marketing campaigns and statistical analysis to assess success. Visit our contact page to discuss how we can help you accomplish your mobile marketing goals.

Our Work
Our Work

Peloton

In support of continually evolving mobile marketing initiatives, Peloton has tapped Incipia's breadth of knowledge across ASO, Apple Search Ads, and Google AdWords for a diverse set of projects, including optimizing ASO strategy, establishing reporting infrastructure, and tuning advertising campaigns towards growth goals. Peloton's director of mobile marketing commented that Incipia "completely overhauled our apple and google search accounts, leading to a 3x increase in scale while improving efficiency."

View Project
View Project
Our Work

PeopleFun

In January 2017 PeopleFun contracted Incipia to help manage their ASO strategy, and over time, Incipia's work grew to include Google UAC, Facebook Ads, and Apple Search Ads. Incipia has been able to boost PeopleFun's organic downloads, consistently exceed PeopleFun’s KPIs goals and help PeopleFun explore and scale ad campaigns driving 100%+ ROAS. PeopleFun's COO commented that "working with Incipia to manage and optimize our campaigns enabled us to focus on our product and grow our broader marketing efforts."

View Project
View Project
Our Work

WeatherBug

WeatherBug initially engaged Incipia since 2016 as a trusted mobile marketing consultancy for ASO. Since then, Incipia's role has evolved to encompass general UA strategy, from broad analysis of multi-year trends and new market launch planning, to specialized targeting/bidding recommendations in ASO, UAC and Apple Search Ads. WeatherBug's user acquisition lead commented that Incipia has "the best knowledge of ASO and mobile marketing" and are even "able to understand your needs and recommend a best fit vendor" for market intelligence and attribution providers.

View Project
View Project

Who We Are

Established as a nights-and-weekends operation in late 2013 and officially launched in 2015, Incipia is a 100% bootstrapped company with a shared, deep-rooted drive to establish a brand of world class status in mobile consulting and marketing thought leadership. We seek ambitious and like-minded co-workers to join us and clients ready to challenge us to out-do ourselves on new opportunities. The company values that support our team cohesion and happiness include awareness, curiosity, persistence, and humility. Contact us at: careers@incipia.co if you have an interested in joining our team. We look forward to hearing from you.

Gabe

Co-Founder & CEO

Leading marketing and business development at Incipia, Gabe has a strength in planning and executing on marketing campaigns and business strategy. Gabe is also a co-founder in Incipia's partner company, Felix Automation, where his expertise informs the product roadmap. Prior to Incipia, Gabe managed digital marketing campaigns as a search advertising account manager at Microsoft Bing Ads, where Gabe worked with over 150 clients including Airbnb, the NHL and Spotify and managed annual ad budgets of over $21 million.

Greg

Co-Founder & CTO

Greg leads development operations at Incipia and also helms Incipia's partner company, Felix Automation. A senior full-stack developer, Greg draws on a natural strength in extracting the details that matter from any vision, which comes in handy leading engineering and architecture at Felix Automation, which supports Incipia's marketing teams. Prior to Incipia, Greg established his development expertise in clean code architecture and paradigms by developing image/video processing and screen capturing software at TechSmith.

Dan

Director of Operations

As director of operations, Dan ensures that Incipia's teams are plugged in and that the right processes in place to ensure that client ad campaigns are kept running smoothly. Under Dan's leadership, client performance scorecards regularly run green, or are slated and run through active optimization. Dan also leverages his position in team Incipia to guide product at Felix Automation, Incipia's partner company. An Agile Certified Practitioner, Dan draws upon prior experience managing large technology projects with multi-million dollar budgets in the financial services and international trade industries.

Nikolai

Director of Accounts

As Incipia's director of accounts, Nikolai manages client relationships and uses his knack for execution to ensure our teams are evaluated against client scorecards and improvement plans are slated as appropriate. Nikolai is an Agile Certified Practitioner and Certified Scrum Master and is genuinely passionate about planning, from abstract concepts to granular details – he’s always there to ensure that Incipia is delivering value to its clients, on-time.

Viktorija

Art Director

As Incipia's lead Art Director, Viktorija manages Incipia’s creative development workflow, from research, to brief writing, to production, and direction. Viktorija's background in industrial design, combined with experience in graphic design and directing design at Doner in addition to other agencies lends her a unique approach to creative and conceptual problem solving. Her focus is on bringing intent-driven research, raising the bar on quality, and intuitive design thinking to all aspects of Incipia’s creative projects.

Hannah

Insights Manager

As an Insights Manager at Incipia, Hannah provides key support for Incipia's advertising clients by transforming problems into questions and using detailed data analysis and statistical modeling to provide answers and actionable solutions. With a Master's Degree in Marketing Analytics, Hannah has developed advanced analytical skills in R, SQL, and Tableau. Hannah is passionate about data and marketing, as well as combining the two to ensure that Incipia's clients achieve successful marketing outcomes.

Jinchuan

Insights Manager

As an Insights Manager at Incipia, Jinchuan utilizes advanced data analytics and visualization tools such as R, SQL, and Tableau to provide Incipia's clients with in-depth business reports and custom, high-impact analyses. With a Master's Degree in Marketing Analytics and experience managing marketing for companies including Uber, Jinchuan is a zealous, data-driven business professional with a passion for applying an analytical decision making process to extracting insights from big data and improving on the art of story telling.

Natalie

Marketing Associate

Natalie supports Incipia's marketing teams through ad operations, assisting with flighting new tests and test roadmapping. For years Natalie has been fascinated with understanding how marketing can impact a business and her passionate for combining data, digital and communications-thinking has been solidified by managing marketing client-side for two years. Outside of Incipia Natalie enjoys watching Netflix and connecting with other digital marketing professionals in the greater Detroit area.

Leif

Full Stack Developer

Leif is Felix Automation's full stack and lead Back End developer, powering the parts of projects that enable them to not just get off the ground, but scale and grow. Leif gains pleasure from pushing the limits of making technology work for people and bringing things to life that don't yet exist, while also honing his technique and contributing new tools to the mobile community at-large.

Mike

Lead Graphic Designer

Mike is Incipia's lead graphic designer, and an exceptionally talented and passionate designer who has spent innumerable hours carefully transforming pencil lines and pixels into works of beauty in digital form. Mike's specialty is in illustration, branding, and UI design.

Matjaz

Lead Motion Designer

Matjaz is Incipia's lead motion designer, and a highly thoughtful and practiced designer who has studied the art of building eye-catching visuals and captivating animations. Matjaz's specialty is in designing custom animations, 3D animations, and motion graphics

Javier

Branding Designer

Javier is Incipia's branding designer, leveraging a graceful touch and mastery of branding concepts to revitalize branding and design at Incipia. In addition to a natural talent, Javier harnesses experiences forged across diverse distribution mediums to lend flexibility to his style, and his cohesive designs resemble works of art.

Scott

Art Director

As an Art Director at Incipia Scott manages creative brief writing, feedback and iteration, and design direction for Incipia clients.

Michael

Motion Designer

Michael helps design motion assets at Incipia, lending clients his expertise in technical design and web development. Michael's specialty is in 3D and interactive animation design.

Chris

Animation Designer

Chris designs fully custom, animated creative at Incipia, lending clients his practiced experience in animation and expertise in After Effects.

James

Audience Strategist

As Incipia's audience strategist consultant, James leverages a deep expertise in management of large-scale audience optimization to lead dial in the right targeting for Incipia's marketing campaigns.

To Be Hired

Director of Analytics

Do you have 4-7 years experience managing digital analytics, a track record of success in answering business questions via statistical analyses, and a knack for leading teams? Email careers@incipia.co to apply!

To Be Hired

Marketing Strategist

Do you have 2-7 years experience in digital marketing, a track record of success in managing bottom-of-funnel performance marketing campaigns, and an analytical mindset? Email careers@incipia.co to apply!

To Be Hired

Delivery Lead

Do you have 2-5 years experience in agile project management and a knack for solving complex adaptive problems? Email careers@incipia.co to apply!

To Be Hired

Developer

Do you have 2-5 years experience in web or back end development and a desire to continuously improve the quality of your work? Email careers@incipia.co to apply!

To Be Hired

Marketing Associate

Do you have 1-3 years experience in digital marketing, and an analytical mindset? Email careers@incipia.co to apply!

Full team bios coming soon!

Select Clients We've Helped

Incipia Blog

New to ASO, Apple Search Ads and Incipia? Start Here

Gabe Kwakyi | March 17, 2017

If you’re new to the Incipia blog, start by skimming this post. The Most Comprehensive ASO Resource: We wrote the book on Advanced ASO – everything you ever wanted to ...

How Do Mobile Advertising Auction Dynamics Work?

Gabe Kwakyi | August 13, 2018

Every single time a person opens a website or application that is ad-monetized, a new auction is initiated to determine which advertiser will be able to serve the user an ad. ...

App Store Optimization Tutorial – Tracking Keyword Optimizations

Gabe Kwakyi | July 26, 2018

Note – this video has been unlisted (but still available through this blog post as a starting place), due to some recent improvements made to account for the following ...