Connecting with everyone. Everywhere.
Bring the business goals and leave the problem solving to us.
Our mission is to lead the mobile marketing industry by combining custom technology with data obsession and cross-functional teams in order to offer best in class services.
Incipia is a growth consultancy that applies a unique, cross-functional team structure and a data-obsessed approach to performance marketing. We offer services ranging from advertising management, to App Store Optimization, to creative asset production, to custom data analysis. Email firstname.lastname@example.org to learn more about working with us.
Who We Are
Established as a nights-and-weekends operation in late 2013 and officially launched in 2015, Incipia is a 100% bootstrapped company with a shared, deep-rooted drive to establish a brand of world class status in mobile consulting and marketing thought leadership. We seek ambitious and like-minded co-workers to join us and clients ready to challenge us to out-do ourselves on new opportunities. The company values that support our team cohesion and happiness include awareness, curiosity, persistence, and humility. Contact us at: email@example.com if you have an interested in joining our team. We look forward to hearing from you.
Leading marketing and business development at Incipia, Gabe’s marketing methods are a unique blend of curiosity and data-driven thought leadership. Dedicated to constantly evolving Incipia’s marketing techniques, Gabe co-authored the world's most comprehensive book on Advanced App Store Optimization and has written over 250 posts on mobile marketing. Gabe is also a co-founder in Incipia's partner company, Felix Analytics, where his expertise informs the product roadmap.
Greg leads development operations at Incipia and also helms Incipia's partner company, Felix Automation. A senior full-stack developer, Greg draws on a natural strength in extracting the details that matter from any vision, which comes in handy leading engineering and architecture at Felix Automation, which supports Incipia's marketing teams. Prior to Incipia, Greg established his development expertise in clean code architecture and paradigms by developing image/video processing and screen capturing software at TechSmith.
As director of operations, Dan ensures that Incipia's teams are plugged in and that the right processes in place to ensure that client ad campaigns are kept running smoothly. Under Dan's leadership, client performance scorecards regularly run green, or are slated and run through active optimization. Dan also leverages his position in team Incipia to guide product at Felix Automation, Incipia's partner company. An Agile Certified Practitioner, Dan draws upon prior experience managing large technology projects with multi-million dollar budgets in the financial services and international trade industries.
As Incipia's director of accounts, Nikolai manages client relationships and uses his knack for execution to ensure our teams are evaluated against client scorecards and improvement plans are slated as appropriate. Nikolai is an Agile Certified Practitioner and Certified Scrum Master and is genuinely passionate about planning, from abstract concepts to granular details – he’s always there to ensure that Incipia is delivering value to its clients, on-time.
As Incipia's director of strategy, Oliver brings a business focused perspective to Incipia’s insights team. Before Incipia, Oliver worked in financial services and corporate development helping clients and his team identify and solve business problems in an M&A context. Using this hybrid business lens, Oliver evaluates methodologies and prioritizes for timely delivery of analyses to inform paid marketing campaigns and app store optimization strategy. Oliver also manages finances for Incipia and Incipia's partner company, Felix Analytics.
As Incipia's Marketing Strategist, Lauren taps a wealth of experience gained working at Carat on the General Motors account, where Lauren planned, activated and optimized paid media campaigns spanning from large scale awareness to performance-driven app acquisition. Through her experiences in media planning, she found a passion for data, and how it can both guide marketing decisions and empower the teams that make those decisions. Lauren thrives when she’s problem solving and finding efficiencies in campaigns and processes.
As Incipia's lead Art Director, Viktorija manages Incipia’s creative development workflow, from research, to brief writing, to production, and direction. Viktorija's background in industrial design, combined with experience in graphic design and directing design at Doner in addition to other agencies lends her a unique approach to creative and conceptual problem solving. Her focus is on bringing intent-driven research, raising the bar on quality, and intuitive design thinking to all aspects of Incipia’s creative projects.
Leif is the Full Stack Developer at Incipia and Felix Analytics, powering the parts of projects that enable them to not just get off the ground, but scale and grow. Leif gains pleasure from pushing the limits of making technology work for people and bringing things to life that don't yet exist, while also honing his technique and contributing new tools to the mobile community at-large.
Mike is the Front End Developer at Incipia and Felix Analytics, leading optimizations to client and internal reporting and refactoring the way that data is presented, consumed, and transformed into actionable insights. Prior to Incipia, Mike was a software engineer at a startup that developed connectivity products for the Internet of Things. Outside of work, Mike enjoys working on his house and tinkering with hardware, including programming Raspberry Pi devices.
As Incipia's Senior Insights Manager, Hannah provides key support for Incipia's advertising and creative clients by transforming problems into questions and using detailed data analysis and statistical modeling to provide answers and actionable solutions. With a Master's Degree in Marketing Analytics, Hannah has developed advanced analytical skills in R, SQL, and Tableau. Hannah is passionate about data and marketing, as well as combining the two to ensure that Incipia's clients achieve successful marketing outcomes.
As an Insights Manager at Incipia, Jinchuan utilizes advanced data analytics and visualization tools such as R, SQL, and Tableau to provide Incipia's clients with in-depth business reports and custom, high-impact analyses. With a Master's Degree in Marketing Analytics and experience managing marketing for companies including Uber, Jinchuan is a zealous, data-driven business professional with a passion for applying an analytical decision making process to extracting insights from big data and improving on the art of story telling.
Natalie supports marketing operations for Incipia's advertising and app store optimization clients, helping to research, report, and iterate on testing roadmaps. For years Natalie has been fascinated with understanding how marketing can impact a business and her passionate for combining data, digital and communications-thinking has been solidified by managing marketing client-side for two years.
Devon supports marketing operations for Incipia's advertising clients through research, testing, and reporting on campaigns, creatives and audiences. Before Incipia Devon optimized website content and structure updates at MRM // McCann for a large auto brand. Devon is a passionate about growth, learning, and optimizing her full potential, and in her spare time optimizes social media and Etsy accounts.
Matjaz is Incipia's lead motion designer, and a highly thoughtful and practiced designer who has studied the art of building eye-catching visuals and captivating animations. Matjaz's specialty is in designing custom animations, 3D animations, and motion graphics
Javier is Incipia's branding designer, leveraging a graceful touch and mastery of branding concepts to revitalize branding and design at Incipia. In addition to a natural talent, Javier harnesses experiences forged across diverse distribution mediums to lend flexibility to his style, and his cohesive designs resemble works of art.
Chris designs fully custom, animated creative at Incipia, lending clients his practiced experience in animation and expertise in After Effects.
Azeem helps design motion assets at Incipia, lending clients his talent in TV commercial design. Azeem has a natural talent for producing polished, sleek, and stunning commercials in a short-form video package.
As Incipia's copywriter, Kira lends her talent for distilling wit into words fitting for a mobile-sized screen to Incipia clients. Kira draws on experience working for brands including Casper and The New Yorker.
As Incipia's audio engineer, Nico taps into a boundless creativity to produce custom music and sound effects based on the unique needs of each of Incipia's motion design projects. Nico draws on experience writing songs and playing in bands throughout his life as well as working in the music industry in Los Angeles.
To be Hired
Do you have 1-3 years of experience in graphic or motion design as well as writing design briefs and managing designers for social media and digital advertising work?
Email firstname.lastname@example.org to apply!
To be Hired
Do you have 2-4 years of experience in digital advertising, a track record of success managing to deep-funnel KPIs, and an analytical mindset?
Email email@example.com to apply!
To be Hired
Do you have 2-5 years of experience in customizing statistical analyses to real-world contexts, with a knack for balancing both business priorities and pure methods of statistics and a willingness to constantly explore for the most optimal alternative for the question at hand?
Email firstname.lastname@example.org to apply!
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