We're experts at building and marketing apps for companies


Bring the business need and goals, and leave the implementation to us.

We help companies of all sizes and industries succeed in mobile, whether it's launching a brand new app or optimizing an existing app for better success. Click contact in the top right to get in touch about your project.

Helping you be the inspiration

Our Work

A team dedicated to improving our craft, we take care to continually research the latest technologies, obsess over the quality of our work and perfect the techniques we use to craft polished user experiences. Visit our contact page to discuss how we can help you accomplish your mobile app goals.

Our Work
Our Work


Recruiting company, Carbon Three, wanted a new mobile platform that was differentiated from services already in-market, which would add value for its business clients, in order to better retain and acquire new business. To solve these needs, Incipia created the Boj student mobile application, employer website, and custom back-end infrastructure with a criteria-matching algorithm.

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Our Work


PeopleFun contracted Incipia to manage their marketing strategy for a new game, Wordscapes, across ASO, Google, Facebook, and Apple Search Ads. In the first two months, Incipia was able to exceed PeopleFun’s CPI goal by 14%, and D1/D7/D28 retention goals by 32%, 74%, and 93%, respectively, and helped Wordscapes achieve and maintain a top-10 category charting rank.

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Our Work


Competing with the likes of Trello, Jira and Asana, Gone is a mobile-born project and task management, team collaboration tool. Design agency Mediasans, hired Incipia to build and launch the Gone iOS MVP app.

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Who We Are

Established as a nights-and-weekends operation in late 2013 and officially launching in 2015, Incipia is a 100% bootstrapped company with a shared, deep-rooted drive to create innovative mobile products. We seek ambitious and like-minded co-workers to join us and clients ready to challenge us to out-do ourselves on new opportunities. Contact us at: Hello@incipia.co


Co-Founder & CEO

Gabe leads marketing and business development at Incipia; Gabe built a strong background in digital marketing prior to Incipia as a search advertising account manager at Microsoft Bing Ads, where Gabe worked with over 150 clients including Airbnb, the NHL and Spotify and managed annual ad budgets of over $21 million.


Co-Founder & CTO

Greg leads product development at Incipia; he established a strong background in macOS and iOS development working on image/video processing and screen capturing software at TechSmith such as Camtasia and Snagit, and has a knack for clean code architecture and paradigms.

Leif Meyer

Lead Full Stack Developer

Leif is Incipia's full stack and lead Back End developer, powering the parts of projects that enable them to not just get off the ground, but scale and grow. Leif gains pleasure from pushing the limits of making technology work for people and bringing things to life that don't yet exist, while also honing his technique and contributing new tools to the mobile community at-large.

Sabrina Ford

Marketing Manager

Sabrina is Incipia's mobile marketing manager, driving goal-oriented results for Incipia's clients. Sabrina possesses a strong performance marketing skillset that originated from working at Google optimizing hundreds of Adwords accounts, and deepened after leading a division of Lincoln Automotive's North American digital marketing strategy. Sabrina has a passion for continuous learning and identifying ever-better, innovative ways to beat client KPI goals.

Dan Zaharia

Product Manager

Dan is product development lead and manager of ASO projects for Incipia, specializing in harnessing the power of data to drive strategy and ultimately reach product market fit, faster. An Agile Certified Practitioner, he draws upon prior experience managing large technology projects with multi-million dollar budgets in the financial services and international trade industries.

Nikolai Wasielewski

Project Manager

Nikolai is delivery lead for Incipia, with a knack for driving both development and marketing projects to “done” in short-order. Well-versed in field of project management, Nikolai is an Agile Certified Practitioner and Certified Scrum Master. Nikolai is genuinely passionate about planning, from abstract concepts to granular details – he’s always there to ensure that Incipia is delivering value to its clients, on-time.

Javier Prieto

Lead Branding Designer

Javier is Incipia's new lead branding designer, leveraging a graceful touch and mastery of branding concepts to revitalize branding and design at Incipia. In addition to a natural talent, Javier harnesses experiences forged across diverse distribution mediums to lend flexibility to his style, and his cohesive designs resemble works of art.

Full team bios coming soon!

Clients We've Helped

Incipia Blog

New to ASO, Apple Search Ads and Incipia? Start Here

Gabe Kwakyi | March 17, 2017

If you’re new to the Incipia blog, start by skimming this post. The Most Comprehensive ASO Resource: We wrote the book on Advanced ASO – everything you ever wanted to ...

Incipia Posts, as Featured Around the Web

Gabe Kwakyi | December 12, 2016

A bit of a shameless brand plug, this list includes the growing number of places our posts have been featured, including Grow.co, iOS Dev Weekly and Marketingland:  Grow.co ...

New Facebook Ads App Install Target Settings

Gabe Kwakyi | September 20, 2017

New targeting abilities are now allowing advertisers to target more specific placements within its broader networks, including the ability to select only one or more of each ...

iOS 11 Adoption Rate Slow

Gabe Kwakyi | September 20, 2017

The biggest update to iOS since the App Store’s inception is here! But, according to MacRumors and Mixpanel, after 24 hours now installed on only 10% of devices, vs ...