Incipia blog

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Total posts: 281

New to ASO, Apple Search Ads and Incipia? Start Here

Gabe Kwakyi | March 17, 2017

If you’re new to the Incipia blog, start by skimming this post. The Most Comprehensive ASO Resource: We wrote the book on Advanced ASO – everything you ever wanted to ...

5 App Store Optimization Topics That You Should Care About

Gabe Kwakyi | August 27, 2019

If you are managing an ASO strategy, then you probably have a lot on your plate between trying to figure out the latest algorithm changes, discussing the need for your ...

3 Tips for Optimizing Event-Based App Advertising Campaigns

Gabe Kwakyi | July 14, 2019

In the last few years optimizing for CPI has given way to ROAS, retention-centric or cost per X event targeting, leading to the proliferation of event-based app advertising ...

Modern App Store Optimization: It’s no Longer SEO for the App Store. Incipia Miniseries

Gabe Kwakyi | July 7, 2019

Q: How is ASO changing? What’s new in 2019? A: ASO is evolving quite significantly in the way that organic visibility is determined. At a high-level, there are four main ...

Mobile Marketing Strategies – Event Prospecting

Gabe Kwakyi | June 30, 2019

This post is a summary explanation to go with this deck that was presented at the AppsFlyer MAMA East event in June 2019. You can access the slides here. The purpose of ...

Announcing the ASO Awards

Gabe Kwakyi | May 14, 2019

Since its instantiation with the release of the Apple App Store, the field of App Store Optimization has grown tremendously, including the number of participants, complexity, ...

Why is creative vital to scaling advertising campaigns? Incipia Miniseries

Gabe Kwakyi | May 8, 2019

Q: Why is creative vital to scaling advertising campaigns? A: The fundamental nature of a social network is to feed the engagement of its users (which ensures that those users ...

Why Do Only the Top 10 Keyword Ranks Matter in ASO? Incipia Miniseries

Gabe Kwakyi | April 20, 2019

Q: Why Do Only Top 10 Keyword Ranks Matter in ASO? A: Keyword ranks are a zero-sum game, where the result ranked first takes the largest slice of the visibility pie, with ...

What is a Mobile Measurement Partner (MMP)? Incipia Miniseries

Gabe Kwakyi | April 20, 2019

Q: What is a Mobile Measurement Partner (MMP), and why do you need one? A: MMPs such as AppsFlyer or Adjust are attribution tools which record the source/date of each new app ...

How to Predict Mobile Marketing Profitability

Gabe Kwakyi | March 18, 2019

Looking to improve your game on mobile marketing analytics and ensure your campaigns are turning a profit? Or know how far away from profit they are, and how quickly you ...

AppTweak Releases Improved ASO Organic Keyword Attribution

Gabe Kwakyi | February 25, 2019

Big news from ASO tool, AppTweak with an excellent new data point to add to your weekly ASO reporting: the number of downloads sourced by keyword, AKA organic keyword ...