Incipia blog

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Total posts: 293

New to ASO, Apple Search Ads and Incipia? Start Here

Gabe Kwakyi | March 17, 2017

If you’re new to the Incipia blog, start by skimming this post. The Most Comprehensive ASO Resource: We wrote the book on Advanced ASO – everything you ever wanted to ...

6 Quick Tips For Your TikTok Ads Creative Strategy

Victoria Tutunjian | July 7, 2020

So you’re ready to launch on TikTok Ads? Great! Given that the TikTok Ads platform is still a very new advertising channel and one the advertising community is just beginning ...

Apple iOS 14 Explicit IDFA Opt-In – Advertising News Sources

Gabe Kwakyi | July 3, 2020

Looking for a good source of information on iOS 14’s Explicit IDFA Opt-In changes? Get the lowdown from these trusted news sources and stay tuned for upcoming Incipia ...

Apple Search Ads LAT ON: A Case Study and Reporting for Optimizing for LAT ON Installs

Gabe Kwakyi | June 10, 2020

Ready to get started expanding your campaigns to advertise to Apple Search Ads Limit Ad Tracking (LAT) users? Bookmark this post and use our reporting template to help you ...

TikTok Advertising: A Mobile Marketing Case Study

Natalie Rozenblat | May 4, 2020

Are you a mobile advertiser thinking about exploring opportunities in this 800+ million global DAU channel with an exploding popularity in the US? (Source: Business of Apps ...

How to Grow Apple Search Ads: The 5 Key Pillars to Scale

Gabe Kwakyi | March 30, 2020

In the years since its inaugural launch Apple Search Ads has exhibited a very impressive growth line, enjoying a rise to prominence as a #3 behind Facebook and Google, and in ...

The Top 4 2020 Mobile Marketing Trends and Tectonic Plates

Gabe Kwakyi | March 10, 2020

The new decade is off to the races, and the world of mobile marketing continues to evolve through an never-ending series of headwinds and tailwinds. Here are a few of the ...

Announcing Xyla: a New Marketing Intelligence Platform

Gabe Kwakyi | February 21, 2020

We are excited to announce the launch of Xyla, a new marketing intelligence platform that helps marketers make better decisions that drive better results. Xyla was created ...

Yield Curves and Mobile Marketing Analytics

Gabe Kwakyi | February 18, 2020

This post was written based on the presentation on Yield Curves at the App Growth Summit Masterminds Roundtable event in New York on January 29th 2020. In the context of the ...

Everything you Need to Know about the Explore Traffic on Google Play Store

Gabe Kwakyi | January 14, 2020

This is a guest post by Maud Panier, who is Content & Social Media Manager at ASO Tool: TheTool. She enjoys sports, traveling and is always willing to discover new things ...

App Store Optimization Keyword Tool for Android ASO

Gabe Kwakyi | November 25, 2019

Continuing on to the Android side of the ASO house, the team at Xyla has also launched a simple, useful Android ASO keyword tool, which is free to use. For the iOS side of the ...