Incipia blog

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Total posts: 232

New to ASO, Apple Search Ads and Incipia? Start Here

Gabe Kwakyi | March 17, 2017

If you’re new to the Incipia blog, start by skimming this post. The Most Comprehensive ASO Resource: We wrote the book on Advanced ASO – everything you ever wanted to ...

A Case Study on Screenshot Design

Gabe Kwakyi | November 3, 2017

Following up on our Android and iOS screenshots studies comes a real case study in screenshot optimization. This post is a summary-view of our approach in working with learn ...

ASO KPIs – How to Analyze App Store Optimization Performance

Gabe Kwakyi | October 29, 2017

How do we analyze our ASO performance? This is one of the most important questions that any good product owner, app marketing lead, indie dev, or other app business ...

7 Steps To Not Be Rejected From The App Store

Gregory Klein | October 12, 2017

This is a guest post by Olivier Destrebecq, who provides iOS app strategy and development for teams creating their first app (MVP or v1). Join him at the French Riviera Mobile ...

The Devil is the Details:Strategic Thinking as a COO

Gregory Klein | October 11, 2017

Before my co-founder and I decided to make Incipia our full-time operation, I was working as software developer. At that time I spent almost all of my working hours writing, ...

New Apple Search Ads Features October 2017

Gabe Kwakyi | October 4, 2017

Updated 10.13.17 One year later, Apple has released two dearly needed features: change history reporting and deletion of search ads entities, like inactive campaigns! By ...

A Case Study on Google UAC

Gabe Kwakyi | October 3, 2017

Following on the back of our two “how to” optimize Google UAC posts comes a brief case study of how Google UAC can drive great results in achieving scale goals, ...

iOS 11 App Store Optimization Bugs

Gabe Kwakyi | September 30, 2017

iOS 11 has got a few bugs. Here are two of the biggest: Search Results Page: Portrait Mode Preview Video + Screenshots 2 & 3 This bug is particularly vexing, as all ASOs ...

Why Search Ads Brand Defense is a Must

Gabe Kwakyi | September 27, 2017

Having had experience working with many hundreds of brands to manage PPC campaigns across Bing Ads, Google Adwords, and Apple Search Ads, one of the regular questions clients ...

New Facebook Ads App Install Target Settings

Gabe Kwakyi | September 20, 2017

New targeting abilities are now allowing advertisers to target more specific placements within its broader networks, including the ability to select only one or more of each ...

iOS 11 Adoption Rate Slow

Gabe Kwakyi | September 20, 2017

The biggest update to iOS since the App Store’s inception is here! But, according to MacRumors and Mixpanel, after 24 hours now installed on only 10% of devices, vs ...