Incipia blog

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Total posts: 289

New to ASO, Apple Search Ads and Incipia? Start Here

Gabe Kwakyi | March 17, 2017

If you’re new to the Incipia blog, start by skimming this post. The Most Comprehensive ASO Resource: We wrote the book on Advanced ASO – everything you ever wanted to ...

How to Grow Apple Search Ads: The 5 Key Pillars to Scale

Gabe Kwakyi | March 30, 2020

In the years since its inaugural launch Apple Search Ads has exhibited a very impressive growth line, enjoying a rise to prominence as a #3 behind Facebook and Google, and in ...

The Top 4 2020 Mobile Marketing Trends and Tectonic Plates

Gabe Kwakyi | March 10, 2020

The new decade is off to the races, and the world of mobile marketing continues to evolve through an never-ending series of headwinds and tailwinds. Here are a few of the ...

Announcing Xyla: a New Marketing Intelligence Platform

Gabe Kwakyi | February 21, 2020

We are excited to announce the launch of Xyla, a new marketing intelligence platform that helps marketers make better decisions that drive better results. Xyla was created ...

Yield Curves and Mobile Marketing Analytics

Gabe Kwakyi | February 18, 2020

This post was written based on the presentation on Yield Curves at the App Growth Summit Masterminds Roundtable event in New York on January 29th 2020. In the context of the ...

Everything you Need to Know about the Explore Traffic on Google Play Store

Gabe Kwakyi | January 14, 2020

This is a guest post by Maud Panier, who is Content & Social Media Manager at ASO Tool: TheTool. She enjoys sports, traveling and is always willing to discover new things ...

App Store Optimization Keyword Tool for Android ASO

Gabe Kwakyi | November 25, 2019

Continuing on to the Android side of the ASO house, the team at Xyla has also launched a simple, useful Android ASO keyword tool, which is free to use. For the iOS side of the ...

App Store Optimization Keyword Tool for iOS ASO

Gabe Kwakyi | November 19, 2019

No matter whether an ASO marketer is an expert or beginner, the process of managing keywords can remain a tedious process. This is especially challenging given that due to its ...

A First-Principles Approach to Growth

Gabe Kwakyi | September 25, 2019

This is a guest post by Matias Honorato, who is the Growth Manager at Tally, the first automated debt manager app. In 2013 he founded his own startup, SlidePick, to later move ...

5 App Store Optimization Topics That You Should Care About

Gabe Kwakyi | August 27, 2019

If you are managing an ASO strategy, then you probably have a lot on your plate between trying to figure out the latest algorithm changes, discussing the need for your ...

3 Tips for Optimizing Event-Based App Advertising Campaigns

Gabe Kwakyi | July 14, 2019

In the last few years optimizing for CPI has given way to ROAS, retention-centric or cost per X event targeting, leading to the proliferation of event-based app advertising ...