Incipia blog

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Total posts: 225

New to ASO, Apple Search Ads and Incipia? Start Here

Gabe Kwakyi | March 17, 2017

If you’re new to the Incipia blog, start by skimming this post. The Most Comprehensive ASO Resource: We wrote the book on Advanced ASO – everything you ever wanted to ...

Incipia Posts, as Featured Around the Web

Gabe Kwakyi | December 12, 2016

A bit of a shameless brand plug, this list includes the growing number of places our posts have been featured, including Grow.co, iOS Dev Weekly and Marketingland:  Grow.co ...

New Facebook Ads App Install Target Settings

Gabe Kwakyi | September 20, 2017

New targeting abilities are now allowing advertisers to target more specific placements within its broader networks, including the ability to select only one or more of each ...

iOS 11 Adoption Rate Slow

Gabe Kwakyi | September 20, 2017

The biggest update to iOS since the App Store’s inception is here! But, according to MacRumors and Mixpanel, after 24 hours now installed on only 10% of devices, vs ...

8 Best Practices for iOS 11 App Store Optimization

Gabe Kwakyi | September 18, 2017

Looking for guidance on iOS 11 app store optimization? Take a moment to review this post for 8 best practices to hit the ground running with iOS 11. First, if you ...

How to Optimize Google Adwords Universal Campaigns v 2.0

Gabe Kwakyi | September 11, 2017

Today’s post is a follow-up on an earlier post on how to optimize for Google Universal Campaigns (UAC), arriving in the wake of the depreciation announcement of app ...

The Advanced App Store Optimization Book

Gabe Kwakyi | September 7, 2017

Big news! Moritz Daan and I have just published the most comprehensive book on App Store Optimization on the market. Just how comprehensive is this book? Here are some stats: ...

App Marketing News Update 9.2.17

Gabe Kwakyi | September 2, 2017

Check out a few of the updates in mobile app marketing, as of September 2017: Google Adwords Moves to UAC-Only for App Install Ads TechCrunch, among many others heralded the ...

The Visual Guide to iOS 11 for App Store Optimization

Gabe Kwakyi | August 30, 2017

Apple’s iOS 11 update is a big facelift to the App Store, and will be making massive waves in ASO. So how can ASOs like you prepare and ensure that you’re ready to ...

Apple Search Ads Conversion Reporting Bug

Gabe Kwakyi | August 13, 2017

8/14/17 update: Search Ads conversions have been fixed and retroactively updated. Following earlier technical difficulties around remarketing and login issues, Apple’s ...

Google Play Store ASO Screenshot Examples

Gabe Kwakyi | August 5, 2017

Looking for ideas on how to update your screenshots for the Google Play Store? Check out this list of screenshots taken from across the Google Play Store, along with minimal ...

Apple Search Ads Remarketing and Platform Bugs

Gabe Kwakyi | August 2, 2017

Heads up! A whole slew of bugs have just today surfaced in the Apple Search Ads platform. The first bug has to do with a remarketing-specific status showing for a ...