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Total posts: 264

New to ASO, Apple Search Ads and Incipia? Start Here

Gabe Kwakyi | March 17, 2017

If you’re new to the Incipia blog, start by skimming this post. The Most Comprehensive ASO Resource: We wrote the book on Advanced ASO – everything you ever wanted to ...

5 Takeaways From the Google Play Console Organic Search Keyword Insights

Gabe Kwakyi | September 11, 2018

Interested to learn more about the google play console organic search keyword and explore insights? Read on and stay tuned to Incipia. #1 Google Play Organic Keyword Insights ...

What KPI To Use For Measuring Mobile Marketing Profitability

Gabe Kwakyi | September 3, 2018

This post was written to help bring more clarity to mobile marketers who want to find a KPI for analyzing profitability from marketing campaigns. In case you haven’t got ...

Google Play Organic Insights Adds Search Terms and Search vs Explore

Gabe Kwakyi | August 26, 2018

Source: Android blog A holy grail of organic insights for ASO marketers is now available courtesy of Google! On 8/24/18 the Google Play Console  released a massive update with ...

How Do Ad Attribution Conversion Windows Work?

Gabe Kwakyi | August 20, 2018

What is an ad attribution conversion window and how does it work? In short, ad attribution is the way in which ads from different marketing channels (e.g. Pinterest) are ...

How Do Mobile Advertising Auction Dynamics Work?

Gabe Kwakyi | August 13, 2018

Every single time a person opens a website or application that is ad-monetized, a new auction is initiated to determine which advertiser will be able to serve the user an ad. ...

App Store Optimization Tutorial – Tracking Keyword Optimizations

Gabe Kwakyi | July 26, 2018

Note – this video has been unlisted (but still available through this blog post as a starting place), due to some recent improvements made to account for the following ...

Facebook Lookalike Audience Saturation Part 2

Gabe Kwakyi | July 17, 2018

This article picks up from where part 1 left off. Now that we know why lookalike saturation occurs, we can discuss how to address it, by either reversing it or optimizing ...

Intro to Forecasting Lifetime Value for Mobile Apps

scott@incipia.co | July 9, 2018

What is LTV? LTV, or the Lifetime Value of a user, is a powerfully informative metric whose purpose is to give decision makers an idea as to what a new user’s monetary worth ...

June 2018 ASO Google Play Store Algorithm Update

Gabe Kwakyi | July 2, 2018

Source: ASO Stack Slack conversation – Thomasbcn, Pablo Samper As of the 20th of June, many Android developers noticed large and nearly total declines in daily download ...

All About Creatives for Universal App Campaigns

Gabe Kwakyi | July 2, 2018

Why Good Creative is Important for Universal App Campaigns The AdWords PPC auction pioneered and popularized the modern, second-price auction, in which advertisers do not pay ...