Incipia blog

Category: App Marketing
Total posts: 162

Condensed Checklist Before iOS 14 IDFA Nerfing and SKAdNetwork

Gabe Kwakyi | July 23, 2020

For those of you looking for the TLDNR/too long did not read, abridged version (plus some new ideas) of what to do to prepare for iOS 14 and the nerfing of the IDFA via ...

How iOS 14 IDFA Opt-In Will Affect Mobile Advertising

Gabe Kwakyi | July 19, 2020

This post is aimed at sharing more perspective on both the strategic and tactical implications of iOS 14 for mobile advertisers. To learn more about what other people are ...

SKAdNetwork & AppTrackingTransparency in iOS 14

Gregory Klein | July 19, 2020

For the mobile app advertising industry, one of the most significant updates from WWDC this year regarding iOS 14 was the emphasis of SKAdNetwork and AppTrackingTransparency, ...

6 Quick Tips For Your TikTok Ads Creative Strategy

Victoria Tutunjian | July 7, 2020

So you’re ready to launch on TikTok Ads? Great! Given that the TikTok Ads platform is still a very new advertising channel and one the advertising community is just beginning ...

Apple Search Ads LAT ON: A Case Study and Reporting for Optimizing for LAT ON Installs

Gabe Kwakyi | June 10, 2020

Ready to get started expanding your campaigns to advertise to Apple Search Ads Limit Ad Tracking (LAT) users? Bookmark this post and use our reporting template to help you ...

TikTok Advertising: A Mobile Marketing Case Study

Natalie Rozenblat | May 4, 2020

Are you a mobile advertiser thinking about exploring opportunities in this 800+ million global DAU channel with an exploding popularity in the US? (Source: Business of Apps ...

How to Grow Apple Search Ads: The 5 Key Pillars to Scale

Gabe Kwakyi | March 30, 2020

In the years since its inaugural launch Apple Search Ads has exhibited a very impressive growth line, enjoying a rise to prominence as a #3 behind Facebook and Google, and in ...

The Top 4 2020 Mobile Marketing Trends and Tectonic Plates

Gabe Kwakyi | March 10, 2020

The new decade is off to the races, and the world of mobile marketing continues to evolve through an never-ending series of headwinds and tailwinds. Here are a few of the ...

Yield Curves and Mobile Marketing Analytics

Gabe Kwakyi | February 18, 2020

This post was written based on the presentation on Yield Curves at the App Growth Summit Masterminds Roundtable event in New York on January 29th 2020. In the context of the ...

App Store Optimization Keyword Tool for Android ASO

Gabe Kwakyi | November 25, 2019

Continuing on to the Android side of the ASO house, the team at Xyla has also launched a simple, useful Android ASO keyword tool, which is free to use. For the iOS side of the ...