Incipia blog

Category: App Marketing
Total posts: 147

Announcing the ASO Awards

Gabe Kwakyi | May 14, 2019

Since its instantiation with the release of the Apple App Store, the field of App Store Optimization has grown tremendously, including the number of participants, complexity, ...

Why is creative vital to scaling advertising campaigns? Incipia Miniseries

Gabe Kwakyi | May 8, 2019

Q: Why is creative vital to scaling advertising campaigns? A: The fundamental nature of a social network is to feed the engagement of its users (which ensures that those users ...

Why Do Only the Top 10 Keyword Ranks Matter in ASO? Incipia Miniseries

Gabe Kwakyi | April 20, 2019

Q: Why Do Only Top 10 Keyword Ranks Matter in ASO? A: Keyword ranks are a zero-sum game, where the result ranked first takes the largest slice of the visibility pie, with ...

What is a Mobile Measurement Partner (MMP)? Incipia Miniseries

Gabe Kwakyi | April 20, 2019

Q: What is a Mobile Measurement Partner (MMP), and why do you need one? A: MMPs such as AppsFlyer or Adjust are attribution tools which record the source/date of each new app ...

How to Predict Mobile Marketing Profitability

Gabe Kwakyi | March 18, 2019

Looking to improve your game on mobile marketing analytics and ensure your campaigns are turning a profit? Or know how far away from profit they are, and how quickly you ...

Apple Search Ads Creative Set Testing for ASO in the Wild

Gabe Kwakyi | February 20, 2019

One of the best new methods for alternative A/B testing in ASO is to leverage your Apple Search Ads campaigns for testing new screenshots and videos. Creative sets are ...

Apple Search Ads 301 Slides From App Growth Summit LA 2019

Gabe Kwakyi | February 10, 2019

Didn’t make it to Los Angeles for my presentation on Apple Search Ads 301 at the App Growth Summit? Get the slides here and stay tuned for a blog post on the App Growth ...

3 Considerations for Managing ASO A/B Testing

Gabe Kwakyi | November 26, 2018

The field of A/B testing (both the testing-first thought process and the actual statistic implementation of test management) has been a highly effective technique in the belts ...

A Framework for Predicting Mobile Marketing Profitability

Gabe Kwakyi | October 28, 2018

Posting the slides from a presentation given at App Growth Summit SF. In it, I explain how to use Excel’s scatter plot trend line equations as a framework to predict ...

5 Takeaways From the Google Play Console Organic Search Keyword Insights

Gabe Kwakyi | September 11, 2018

Interested to learn more about the google play console organic search keyword and explore insights? Read on and stay tuned to Incipia. #1 Google Play Organic Keyword Insights ...