Incipia blog

Category: App Marketing
Total posts: 159

6 Quick Tips For Your TikTok Ads Creative Strategy

Victoria Tutunjian | July 7, 2020

So you’re ready to launch on TikTok Ads? Great! Given that the TikTok Ads platform is still a very new advertising channel and one the advertising community is just beginning ...

Apple Search Ads LAT ON: A Case Study and Reporting for Optimizing for LAT ON Installs

Gabe Kwakyi | June 10, 2020

Ready to get started expanding your campaigns to advertise to Apple Search Ads Limit Ad Tracking (LAT) users? Bookmark this post and use our reporting template to help you ...

TikTok Advertising: A Mobile Marketing Case Study

Natalie Rozenblat | May 4, 2020

Are you a mobile advertiser thinking about exploring opportunities in this 800+ million global DAU channel with an exploding popularity in the US? (Source: Business of Apps ...

How to Grow Apple Search Ads: The 5 Key Pillars to Scale

Gabe Kwakyi | March 30, 2020

In the years since its inaugural launch Apple Search Ads has exhibited a very impressive growth line, enjoying a rise to prominence as a #3 behind Facebook and Google, and in ...

The Top 4 2020 Mobile Marketing Trends and Tectonic Plates

Gabe Kwakyi | March 10, 2020

The new decade is off to the races, and the world of mobile marketing continues to evolve through an never-ending series of headwinds and tailwinds. Here are a few of the ...

Yield Curves and Mobile Marketing Analytics

Gabe Kwakyi | February 18, 2020

This post was written based on the presentation on Yield Curves at the App Growth Summit Masterminds Roundtable event in New York on January 29th 2020. In the context of the ...

App Store Optimization Keyword Tool for Android ASO

Gabe Kwakyi | November 25, 2019

Continuing on to the Android side of the ASO house, the team at Xyla has also launched a simple, useful Android ASO keyword tool, which is free to use. For the iOS side of the ...

App Store Optimization Keyword Tool for iOS ASO

Gabe Kwakyi | November 19, 2019

No matter whether an ASO marketer is an expert or beginner, the process of managing keywords can remain a tedious process. This is especially challenging given that due to its ...

5 App Store Optimization Topics That You Should Care About

Gabe Kwakyi | August 27, 2019

If you are managing an ASO strategy, then you probably have a lot on your plate between trying to figure out the latest algorithm changes, discussing the need for your ...

3 Tips for Optimizing Event-Based App Advertising Campaigns

Gabe Kwakyi | July 14, 2019

In the last few years optimizing for CPI has given way to ROAS, retention-centric or cost per X event targeting, leading to the proliferation of event-based app advertising ...