Incipia blog

Category: App Marketing
Total posts: 112

New Facebook Ads App Install Target Settings

Gabe Kwakyi | September 20, 2017

New targeting abilities are now allowing advertisers to target more specific placements within its broader networks, including the ability to select only one or more of each ...

8 Best Practices for iOS 11 App Store Optimization

Gabe Kwakyi | September 18, 2017

Looking for guidance on iOS 11 app store optimization? Take a moment to review this post for 8 best practices to hit the ground running with iOS 11. First, if you ...

How to Optimize Google Adwords Universal Campaigns v 2.0

Gabe Kwakyi | September 11, 2017

Today’s post is a follow-up on an earlier post on how to optimize for Google Universal Campaigns (UAC), arriving in the wake of the depreciation announcement of app ...

The Visual Guide to iOS 11 for App Store Optimization

Gabe Kwakyi | August 30, 2017

Apple’s iOS 11 update is a big facelift to the App Store, and will be making massive waves in ASO. So how can ASOs like you prepare and ensure that you’re ready to ...

Google Play Store ASO Screenshot Examples

Gabe Kwakyi | August 5, 2017

Looking for ideas on how to update your screenshots for the Google Play Store? Check out this list of screenshots taken from across the Google Play Store, along with minimal ...

iOS 11 ASO Screenshot Examples

Gabe Kwakyi | July 27, 2017

Looking for ideas on how to update your screenshots for iOS 11? Check out this list of screenshots taken from live searches in the App Store with the iOS 11 beta, along with ...

How to do Research for Your App Store Optimization A/B Tests

Gabe Kwakyi | July 25, 2017

If you think that simply involves changing the color of your screenshot background or the order of screenshots is good enough for A/B testing, you need to read this post. ...

What iOS 11 Means for App Store Optimization (Video)

Gabe Kwakyi | July 8, 2017

Check out this live video review of what the Apple App Store looks like in iOS 11, following up on our iOS 11 changes post. Gabe will review: The new top charts The new ...

How to do your initial App Store Research: for Startup Founders

Gabe Kwakyi | July 5, 2017

This is a guest post by Laurie Galazzo of ASO tool, AppTweak, targeted towards new app business entrepreneurs, founders, marketers, and developers planning App Store ...

The Proven Method for Doubling App Conversion Rate on App Store Pages

Gabe Kwakyi | June 29, 2017

This is a guest post by A/B testing firm, SplitMetrics,  on improving your app’s app page download conversion rate. Dozens of new apps debut on Google Play and App Store ...