Incipia blog

Category: Miniseries
Total posts: 4

Modern App Store Optimization: It’s no Longer SEO for the App Store. Incipia Miniseries

Gabe Kwakyi | July 7, 2019

Q: How is ASO changing? What’s new in 2019? A: ASO is evolving quite significantly in the way that organic visibility is determined. At a high-level, there are four main ...

Why is creative vital to scaling advertising campaigns? Incipia Miniseries

Gabe Kwakyi | May 8, 2019

Q: Why is creative vital to scaling advertising campaigns? A: The fundamental nature of a social network is to feed the engagement of its users (which ensures that those users ...

Why Do Only the Top 10 Keyword Ranks Matter in ASO? Incipia Miniseries

Gabe Kwakyi | April 20, 2019

Q: Why Do Only Top 10 Keyword Ranks Matter in ASO? A: Keyword ranks are a zero-sum game, where the result ranked first takes the largest slice of the visibility pie, with ...

What is a Mobile Measurement Partner (MMP)? Incipia Miniseries

Gabe Kwakyi | April 20, 2019

Q: What is a Mobile Measurement Partner (MMP), and why do you need one? A: MMPs such as AppsFlyer or Adjust are attribution tools which record the source/date of each new app ...