Incipia blog

Tag: app marketing
Total posts: 39

The App Store Optimization Activities Impact Chart

Gabe Kwakyi | June 5, 2017

TLDNR: You can use this matrix to prioritize your time spent on ASO for what will drive the biggest impact. Get the ASO Activities Impact Chart (v1.1 includes iOS 11 Changes) ...

Google Adwords App Install Campaigns Quality Score Issue

Gabe Kwakyi | June 2, 2017

Adwords quality score – love it or hate it, it’s an important vital sign that indicates the ability for your Adwords campaigns to scale, sustainably from a cost ...

Apple Search Ads Tips: 5 Mistakes to Avoid

Gabe Kwakyi | March 8, 2017

This article includes tips for managing app store optimization, based on five of the most common mistakes that we see when auditing client campaigns. For a walkthrough that ...

App Marketing: Six Data Points Illustrating Impact

Gabe Kwakyi | February 21, 2017

If a picture is worth a thousand words, a number tells a story in just a couple digits. Here are six data points that provide a few stories and perspective on the impact of ...

App Promotion Done Smart: 6 Easy Tips to Get More Visibility

Lesia Shyshko | February 20, 2017

Promoting your app is not easy, considering all the competition. The Apple App Store, for example, grows by over 1,000 apps per day. With so much competition, how can you ...

Video Review: Apple Search Ads Tips

Gabe Kwakyi | February 14, 2017

Check out this video two-for on the topic of Apple Search Ads. The first video explains our current recommendation on campaign structure (search match, non-branded, brand) The ...

Incipia App Teams Survey – January 2017 (Tools)

Gabe Kwakyi | February 10, 2017

Here are the results from our fourth month’s App Teams survey and poll, for January, 2016, which was all about app tools. Twitter Poll – What beta build distribution ...

Calculating True Mobile Marketing ROAS Using Cohort Analysis

Gabe Kwakyi | February 2, 2017

Are you having difficulty getting a true picture of how effective your advertising budget is being deployed? Watch this video to see how you can use weekly (or monthly) cohort ...

The New Frontier for Mobile Marketing

Gabe Kwakyi | January 3, 2017

Mobile marketing technology has come a long ways in a short period of time. The latest technologies allow marketers to pay only when users actually install their app, show ads ...

Incipia App Teams Survey – December 2016

Gabe Kwakyi | December 27, 2016

Here are the results from our third month’s App Teams survey and poll, for December 2016. Twitter Poll – What KPI do you use to analyze your app marketing performance ...