Incipia blog

Tag: universal app campaigns
Total posts: 4

All About Creatives for Universal App Campaigns

Gabe Kwakyi | July 2, 2018

Why Good Creative is Important for Universal App Campaigns The AdWords PPC auction pioneered and popularized the modern, second-price auction, in which advertisers do not pay ...

Understand Google Universal App Campaigns With 5 Diagrams

Gabe Kwakyi | June 11, 2018

Having a hard time getting UACs to work properly? Read this post to increase your understanding of how UACs operate, and which best practices are critical to success. ...

How to Optimize Google Adwords Universal Campaigns v 2.0

Gabe Kwakyi | September 11, 2017

Today’s post is a follow-up on an earlier post on how to optimize for Google Universal Campaigns (UAC), arriving in the wake of the depreciation announcement of app ...

3 Tips for Optimizing Google Universal Campaigns

Gabe Kwakyi | November 21, 2016

Image Credit: Marketing Land While Google’s Universal Campaigns are great for several reasons (namely scale and cheap installs for little effort), their biggest benefit ...