Incipia blog

Tag: facebook ads
Total posts: 11

How Do Mobile Advertising Auction Dynamics Work?

Gabe Kwakyi | August 13, 2018

Every single time a person opens a website or application that is ad-monetized, a new auction is initiated to determine which advertiser will be able to serve the user an ad. ...

Facebook Lookalike Audience Saturation Part 2

Gabe Kwakyi | July 17, 2018

This article picks up from where part 1 left off. Now that we know why lookalike saturation occurs, we can discuss how to address it, by either reversing it or optimizing ...

Facebook Ads Shows Info and Ads Run by Pages

Gabe Kwakyi | July 1, 2018

Source: Shamanth Rao Massively disruptive news hit the mobile marketing world on June 28th: Facebook has officially launched a feature that enables anyone to see what ads any ...

Facebook Lookalike Audience Saturation Part 1

Gabe Kwakyi | June 18, 2018

This post encapsulates some theories as to why marketing performance may suddenly decline after running a particular audience for some time, and if so how to address this ...

New Facebook Ads App Install Target Settings

Gabe Kwakyi | September 20, 2017

New targeting abilities are now allowing advertisers to target more specific placements within its broader networks, including the ability to select only one or more of each ...

Facebook Ads Begins Rolling out Split Testing

Gabe Kwakyi | September 28, 2016

Finally. The ability to properly A/B test creatives in Facebook without its meddling algorithm abruptly choosing a winner! Right? Wrong, as of yet – but what Facebook is ...

Facebook Ads Releases Next Game Changer – Engagement Audiences

Gabe Kwakyi | August 12, 2016

TLDNR: Facebook’s new engagement custom audiences now enable you to target users who have previously engaged with your Facebook content (starting with videos and lead ...

10 Tips for Optimizing Facebook App Install Ads

Gabe Kwakyi | August 11, 2016

Featured image credit: Facebook Ads Manager So You Set Up a Facebook Ads App Install Campaign… And it’s not performing as well as you’d hoped. Not to worry ...

Facebook Launches App Post-Install Ad Optimization

Gabe Kwakyi | July 28, 2016

Feature image credit: Facebook Ads Manager Facebook is launching two new products to help app marketers drive the right results. Similar to Google’s recent universal ads ...

Facebook Ads Average Cost and Maximum Cost Bidding

Gabe Kwakyi | July 17, 2016

Feature Image Credit: Facebook Ads, Ad Manager What’s The Difference Between Facebook Ads Average and Maximum Cost Bidding? Recently Facebook launched a new bidding ...