Incipia blog

Tag: app store search ads
Total posts: 41

New Apple Search Ads Features October 2017

Gabe Kwakyi | October 4, 2017

Updated 10.13.17 One year later, Apple has released two dearly needed features: change history reporting and deletion of search ads entities, like inactive campaigns! By ...

Why Search Ads Brand Defense is a Must

Gabe Kwakyi | September 27, 2017

Having had experience working with many hundreds of brands to manage PPC campaigns across Bing Ads, Google Adwords, and Apple Search Ads, one of the regular questions clients ...

App Marketing News Update 9.2.17

Gabe Kwakyi | September 2, 2017

Check out a few of the updates in mobile app marketing, as of September 2017: Google Adwords Moves to UAC-Only for App Install Ads TechCrunch, among many others heralded the ...

Apple Search Ads Conversion Reporting Bug

Gabe Kwakyi | August 13, 2017

8/14/17 update: Search Ads conversions have been fixed and retroactively updated. Following earlier technical difficulties around remarketing and login issues, Apple’s ...

Apple Search Ads Remarketing and Platform Bugs

Gabe Kwakyi | August 2, 2017

Heads up! A whole slew of bugs have just today surfaced in the Apple Search Ads platform. The first bug has to do with a remarketing-specific status showing for a ...

Apple Search Ads Now De-Duplicates Keywords!

Gabe Kwakyi | July 11, 2017

Heads up: Apple has finally released a de-duplication feature, and it’s about damn time. Apple’s de-duplicate works for uploading both regular keywords and ...

How to Reduce your Apple Search Ads CPA

Gabe Kwakyi | May 25, 2017

Trying to tame an extremely high Apple Search Ads CPA? Watch this quick video to learn a handy tactic to do just that. TLDNW: move any problem child keywords to a new ad group ...

Is Apple Search Ads Conversion Data Reliable?

Gabe Kwakyi | May 4, 2017

Incipia is back to the marketing geekiness, this time with an analysis of Apple Search Ads campaign conversion trends. Specifically, we investigated the average conversion lag ...

Apple Search Ads Launches New Countries on 4.25.17

Gabe Kwakyi | April 19, 2017

Great news from Apple for Search Ads managers! Apple Search Ads are now slated to go live in additional English-speaking markets, including Australia, New Zealand, and the ...

Apple Search Ads 101: Terms & Tactics To Know

Gabe Kwakyi | April 18, 2017

For those of you just beginning to manage Search Ads campaigns who are looking for guidance on how to get started, read this mini-guide to terminology and tactics that you ...