Incipia blog

Tag: app store optimization
Total posts: 105

App Store vs Play Store ASO Diagram

Gabe Kwakyi | November 27, 2017

The latest in the Incipia content series is a follow-up to the Visual Guide to iOS 11 ASO and the ASO Activities Impact Chart: the App Store vs Play Store ASO Diagram. Similar ...

10 Promoted In-App Purchase Icon Examples

Gabe Kwakyi | November 25, 2017

Fact: Apple’s new promoted In-App Purchases do not have their own videos or screenshots and have descriptions limited to 45 characters. This means that the promoted IAP ...

How to Optimize for Promoted IAP (In App Purchases)

Gabe Kwakyi | November 19, 2017

One of the major paradigm shifts in iOS 11 was the ability for apps to promote up to 20 of their In-App Purchases directly into the app’s product page, search results, ...

10 Examples of App Store Preview Videos

Gabe Kwakyi | November 19, 2017

In need of some inspiration for app store preview videos for the world of iOS 11? Bookmark or share this page (and our blog!) for inspiration when creating your app’s ...

Why Search Ads are a Better Bet in iOS 11

Gabe Kwakyi | November 18, 2017

The game has changed pretty significantly for ASO since the launch of iOS 11. The world of Apple Search Ads has also changed, though not to the benefit of ASO. So why are ...

A Case Study on Screenshot Design

Gabe Kwakyi | November 3, 2017

Following up on our Android and iOS screenshots studies comes a real case study in screenshot optimization. This post is a summary-view of our approach in working with learn ...

ASO KPIs – How to Analyze App Store Optimization Performance

Gabe Kwakyi | October 29, 2017

How do we analyze our ASO performance? This is one of the most important questions that any good product owner, app marketing lead, indie dev, or other app business ...

iOS 11 App Store Optimization Bugs

Gabe Kwakyi | September 30, 2017

iOS 11 has got a few bugs. Here are two of the biggest: Search Results Page: Portrait Mode Preview Video + Screenshots 2 & 3 This bug is particularly vexing, as all ASOs ...

8 Best Practices for iOS 11 App Store Optimization

Gabe Kwakyi | September 18, 2017

Looking for guidance on iOS 11 app store optimization? Take a moment to review this post for 8 best practices to hit the ground running with iOS 11. First, if you ...

The Advanced App Store Optimization Book

Gabe Kwakyi | September 7, 2017

Big news! Moritz Daan and I have just published the most comprehensive book on App Store Optimization on the market. Just how comprehensive is this book? Here are some stats: ...