Incipia blog

Tag: app store optimization
Total posts: 112

10 Examples of App Store Preview Videos

Gabe Kwakyi | November 19, 2017

In need of some inspiration for app store preview videos for the world of iOS 11? Bookmark or share this page (and our blog!) for inspiration when creating your app’s ...

Why Search Ads are a Better Bet in iOS 11

Gabe Kwakyi | November 18, 2017

The game has changed pretty significantly for ASO since the launch of iOS 11. The world of Apple Search Ads has also changed, though not to the benefit of ASO. So why are ...

A Case Study on Screenshot Design

Gabe Kwakyi | November 3, 2017

Following up on our Android and iOS screenshots studies comes a real case study in screenshot optimization. This post is a summary-view of our approach in working with learn ...

ASO KPIs – How to Analyze App Store Optimization Performance

Gabe Kwakyi | October 29, 2017

How do we analyze our ASO performance? This is one of the most important questions that any good product owner, app marketing lead, indie dev, or other app business ...

iOS 11 App Store Optimization Bugs

Gabe Kwakyi | September 30, 2017

iOS 11 has got a few bugs. Here are two of the biggest: Search Results Page: Portrait Mode Preview Video + Screenshots 2 & 3 This bug is particularly vexing, as all ASOs ...

8 Best Practices for iOS 11 App Store Optimization

Gabe Kwakyi | September 18, 2017

Looking for guidance on iOS 11 app store optimization? Take a moment to review this post for 8 best practices to hit the ground running with iOS 11. First, if you ...

The Advanced App Store Optimization Book

Gabe Kwakyi | September 7, 2017

Big news! Moritz Daan and I have just published the most comprehensive book on App Store Optimization on the market. Just how comprehensive is this book? Here are some stats: ...

App Marketing News Update 9.2.17

Gabe Kwakyi | September 2, 2017

Check out a few of the updates in mobile app marketing, as of September 2017: Google Adwords Moves to UAC-Only for App Install Ads TechCrunch, among many others heralded the ...

The Visual Guide to iOS 11 for App Store Optimization

Gabe Kwakyi | August 30, 2017

Apple’s iOS 11 update is a big facelift to the App Store, and will be making massive waves in ASO. So how can ASOs like you prepare and ensure that you’re ready to ...

iOS 11 ASO Screenshot Examples

Gabe Kwakyi | July 27, 2017

Looking for ideas on how to update your screenshots for iOS 11? Check out this list of screenshots taken from live searches in the App Store with the iOS 11 beta, along with ...