Incipia blog

Tag: app store optimization
Total posts: 98

How to do your initial App Store Research: for Startup Founders

Gabe Kwakyi | July 5, 2017

This is a guest post by Laurie Galazzo of ASO tool, AppTweak, targeted towards new app business entrepreneurs, founders, marketers, and developers planning App Store ...

The Proven Method for Doubling App Conversion Rate on App Store Pages

Gabe Kwakyi | June 29, 2017

This is a guest post by A/B testing firm, SplitMetrics,  on improving your app’s app page download conversion rate. Dozens of new apps debut on Google Play and App Store ...

Join the ASO Stack Slack Group

Gabe Kwakyi | June 26, 2017

If you practice app store optimization and are looking for an ASO-focused community to help learn from and contribute to, then you’ve arrived at the right blog post! ...

App Store Preview Videos: the Biggest Change for ASOs in iOS 11

Gabe Kwakyi | June 26, 2017

Apptamin guest post on Priori Data Blog, via Thomasbcn Don’t have an app preview video? It may be time to get one prior to the official release of iOS 11. After preview ...

App Store Begins Indexing App Subtitles

Gabe Kwakyi | June 26, 2017

Original source: Osman F. Kucukerdem It’s official: Apple is now allowing developers to use the shorter 30 character app name in conjunction with the 30 character ...

Google Play Store ASO Update: 50 Character Titles

Gabe Kwakyi | June 6, 2017

Hot on the heels of Apple’s WWDC 2017 App Store 2.0 revelations comes a quiet move by Google to expand the number of characters available in a Play Store app’s ...

The Essential App Store Optimization Resources List

Gabe Kwakyi | June 6, 2017

Recently, Incipia and app video agency, Apptamin teamed up to revamp Apptamin’s ASO cheatsheet of helpful links. We moved the list from a PDF-format to a more ...

App Store 2.0 Changes in App Store Optimization

Gabe Kwakyi | June 5, 2017

WWDC arrives with big news every year, and this time Apple’s App Store is getting a major overhaul. Here the summary points from the App Store iOS 11 revamp, relevant ...

The App Store Optimization Activities Impact Chart

Gabe Kwakyi | June 5, 2017

TLDNR: You can use this matrix to prioritize your time spent on ASO for what will drive the biggest impact. Get the ASO Activities Impact Chart (v1.1 includes iOS 11 Changes) ...

May 2017 Google Play Console Update

Gabe Kwakyi | May 18, 2017

TLDNR: Google follows up on a recent design/navigation update to the Google Play Console with a beefier update that includes new trending analyses, data points on user ...