Incipia blog

Tag: app store
Total posts: 68

App Store vs Play Store ASO Diagram

Gabe Kwakyi | November 27, 2017

The latest in the Incipia content series is a follow-up to the Visual Guide to iOS 11 ASO and the ASO Activities Impact Chart: the App Store vs Play Store ASO Diagram. Similar ...

10 Examples of App Store Preview Videos

Gabe Kwakyi | November 19, 2017

In need of some inspiration for app store preview videos for the world of iOS 11? Bookmark or share this page (and our blog!) for inspiration when creating your app’s ...

Why Search Ads are a Better Bet in iOS 11

Gabe Kwakyi | November 18, 2017

The game has changed pretty significantly for ASO since the launch of iOS 11. The world of Apple Search Ads has also changed, though not to the benefit of ASO. So why are ...

ASO KPIs – How to Analyze App Store Optimization Performance

Gabe Kwakyi | October 29, 2017

How do we analyze our ASO performance? This is one of the most important questions that any good product owner, app marketing lead, indie dev, or other app business ...

7 Steps To Not Be Rejected From The App Store

Gregory Klein | October 12, 2017

This is a guest post by Olivier Destrebecq, who provides iOS app strategy and development for teams creating their first app (MVP or v1). Join him at the French Riviera Mobile ...

iOS 11 App Store Optimization Bugs

Gabe Kwakyi | September 30, 2017

iOS 11 has got a few bugs. Here are two of the biggest: Search Results Page: Portrait Mode Preview Video + Screenshots 2 & 3 This bug is particularly vexing, as all ASOs ...

Why Search Ads Brand Defense is a Must

Gabe Kwakyi | September 27, 2017

Having had experience working with many hundreds of brands to manage PPC campaigns across Bing Ads, Google Adwords, and Apple Search Ads, one of the regular questions clients ...

iOS 11 Adoption Rate Slow

Gabe Kwakyi | September 20, 2017

The biggest update to iOS since the App Store’s inception is here! But, according to MacRumors and Mixpanel, after 24 hours now installed on only 10% of devices, vs ...

8 Best Practices for iOS 11 App Store Optimization

Gabe Kwakyi | September 18, 2017

Looking for guidance on iOS 11 app store optimization? Take a moment to review this post for 8 best practices to hit the ground running with iOS 11. First, if you ...

The Advanced App Store Optimization Book

Gabe Kwakyi | September 7, 2017

Big news! Moritz Daan and I have just published the most comprehensive book on App Store Optimization on the market. Just how comprehensive is this book? Here are some stats: ...