Incipia blog

Tag: uac
Total posts: 3

Understand Google Universal App Campaigns With 5 Diagrams

Gabe Kwakyi | June 11, 2018

Having a hard time getting UACs to work properly? Read this post to increase your understanding of how UACs operate, and which best practices are critical to success. ...

App Marketing News Update 9.2.17

Gabe Kwakyi | September 2, 2017

Check out a few of the updates in mobile app marketing, as of September 2017: Google Adwords Moves to UAC-Only for App Install Ads TechCrunch, among many others heralded the ...

3 Tips for Optimizing Google Universal Campaigns

Gabe Kwakyi | November 21, 2016

Image Credit: Marketing Land While Google’s Universal Campaigns are great for several reasons (namely scale and cheap installs for little effort), their biggest benefit ...