Incipia blog

Category: Guest Posts
Total posts: 12

A First-Principles Approach to Growth

Gabe Kwakyi | September 25, 2019

This is a guest post by Matias Honorato, who is the Growth Manager at Tally, the first automated debt manager app. In 2013 he founded his own startup, SlidePick, to later move ...

Hidden App Store: 5 Tips to Boost Your Organic Installs

Gabe Kwakyi | February 4, 2019

This guest post is written by Liza Knotko. Liza is a Сontent Marketing Manager at SplitMetrics, an A/B testing platform trusted by Google, Rovio, Reddit and many others. ...

The era of algorithmic marketing: 6 mobile marketers comment on Google’s UAC & more

Gabe Kwakyi | May 5, 2018

This guest post was originally posted on MobileDevMemo. The move to algorithmic systems like Google’s UAC and Apple’s Search Ads Basic represents a fundamental and ...

Deciphering Google Play Store Organic Search Data: 10 Insights You Can Get from the Installs per Keyword Feature

Gabe Kwakyi | May 1, 2018

This guest post is written by Katerina Zolotareva, Marketing and Customer Success Manager at TheTool. TheTool is a powerful and easy-to-use platform that helps developers with ...

7 Steps To Not Be Rejected From The App Store

Gregory Klein | October 12, 2017

This is a guest post by Olivier Destrebecq, who provides iOS app strategy and development for teams creating their first app (MVP or v1). Join him at the French Riviera Mobile ...

How to do your initial App Store Research: for Startup Founders

Gabe Kwakyi | July 5, 2017

This is a guest post by Laurie Galazzo of ASO tool, AppTweak, targeted towards new app business entrepreneurs, founders, marketers, and developers planning App Store ...

The Proven Method for Doubling App Conversion Rate on App Store Pages

Gabe Kwakyi | June 29, 2017

This is a guest post by A/B testing firm, SplitMetrics,  on improving your app’s app page download conversion rate. Dozens of new apps debut on Google Play and App Store ...

App Promotion Done Smart: 6 Easy Tips to Get More Visibility

Lesia Shyshko | February 20, 2017

Promoting your app is not easy, considering all the competition. The Apple App Store, for example, grows by over 1,000 apps per day. With so much competition, how can you ...

Strategies for Indie Developers to Promote Mobile Apps and Games for Free (or really cheap)

Nolan Clemmons | January 11, 2017

Introduction You’ve labored for countless hours building your dream mobile app, and are ready to launch. Now you’re thinking it’s time to think about ...

The Best Way to Analyze the Usability of Your Gestures

Hannah Levenson | October 31, 2016

Every tap, swipe, pinch that happens on your mobile app (or doesn’t happen) determines its overall usability. From swiping up to access a navigation menu or tapping to ...