Incipia blog

Tag: ltv
Total posts: 2

What KPI To Use For Measuring Mobile Marketing Profitability

Gabe Kwakyi | September 3, 2018

This post was written to help bring more clarity to mobile marketers who want to find a KPI for analyzing profitability from marketing campaigns. In case you haven’t got ...

Intro to Forecasting Lifetime Value for Mobile Apps

scott@incipia.co | July 9, 2018

What is LTV? LTV, or the Lifetime Value of a user, is a powerfully informative metric whose purpose is to give decision makers an idea as to what a new user’s monetary worth ...