Incipia blog

Tag: aso
Total posts: 114

New Feature: Apple Search Ads Creative Sets

Gabe Kwakyi | May 29, 2018

This topic was broken on ASO Stack by the team at Phiture and also Thomasbcn. In a move that’s arguably the most asked-for since expansion of markets, Apple has just ...

Deciphering Google Play Store Organic Search Data: 10 Insights You Can Get from the Installs per Keyword Feature

Gabe Kwakyi | May 1, 2018

This guest post is written by Katerina Zolotareva, Marketing and Customer Success Manager at TheTool. TheTool is a powerful and easy-to-use platform that helps developers with ...

Chrome Plugin For Google Play Store Feature Graphics

Gabe Kwakyi | April 4, 2018

ASO service provider The Tool has just added one more to its list of useful Chrome plugins for ASO marketers. In addition to a plugin that shows the actual Apple Search Ads ...

Google Play ASO Keyword Optimization – A Must Read

Gabe Kwakyi | February 28, 2018

The term “keyword dance,” was coined by the ASO community and popularized by Daniel Peris, in order to refer to the dizzying and rapid change of keyword ranks for ...

App Store Keyword Algorithm Update 2.23.18

Gabe Kwakyi | February 24, 2018

As spotted by Incipia marketers and confirmed via conversations in the ASO Stack Slack, Apple appears to have released a new algorithm update, disrupting ranking trends across ...

Google Play Releases ASO Holy Grail: Organic Keyword Downloads

Gabe Kwakyi | January 12, 2018

Feautue image credit: ASOStack The Google Play Console has made headlines with the release of one of the ASO holy grails: organic keyword search downloads. Kudos to ASO ...

5 Pro A/B Testing Tips

Gabe Kwakyi | January 8, 2018

Google Play’s Experiments engine is hands down one of the most powerful and useful tools in the belt of an ASO (who has only an Android app, or both an Android and iOS ...

App Store vs Play Store ASO Diagram

Gabe Kwakyi | November 27, 2017

The latest in the Incipia content series is a follow-up to the Visual Guide to iOS 11 ASO and the ASO Activities Impact Chart: the App Store vs Play Store ASO Diagram. Similar ...

10 Promoted In-App Purchase Icon Examples

Gabe Kwakyi | November 25, 2017

Fact: Apple’s new promoted In-App Purchases do not have their own videos or screenshots and have descriptions limited to 45 characters. This means that the promoted IAP ...

How to Optimize for Promoted IAP (In App Purchases)

Gabe Kwakyi | November 19, 2017

One of the major paradigm shifts in iOS 11 was the ability for apps to promote up to 20 of their In-App Purchases directly into the app’s product page, search results, ...