Incipia blog

Category: App Marketing – News
Total posts: 72

Google Play Releases ASO Holy Grail: Organic Keyword Downloads

Gabe Kwakyi | January 12, 2018

Feautue image credit: ASOStack The Google Play Console has made headlines with the release of one of the ASO holy grails: organic keyword search downloads. Kudos to ASO ...

iOS 11 App Store Optimization Bugs

Gabe Kwakyi | September 30, 2017

iOS 11 has got a few bugs. Here are two of the biggest: Search Results Page: Portrait Mode Preview Video + Screenshots 2 & 3 This bug is particularly vexing, as all ASOs ...

iOS 11 Adoption Rate Slow

Gabe Kwakyi | September 20, 2017

The biggest update to iOS since the App Store’s inception is here! But, according to MacRumors and Mixpanel, after 24 hours now installed on only 10% of devices, vs ...

The Advanced App Store Optimization Book

Gabe Kwakyi | September 7, 2017

Big news! Moritz Daan and I have just published the most comprehensive book on App Store Optimization on the market. Just how comprehensive is this book? Here are some stats: ...

App Marketing News Update 9.2.17

Gabe Kwakyi | September 2, 2017

Check out a few of the updates in mobile app marketing, as of September 2017: Google Adwords Moves to UAC-Only for App Install Ads TechCrunch, among many others heralded the ...

Apple Search Ads Conversion Reporting Bug

Gabe Kwakyi | August 13, 2017

8/14/17 update: Search Ads conversions have been fixed and retroactively updated. Following earlier technical difficulties around remarketing and login issues, Apple’s ...

Apple Search Ads Remarketing and Platform Bugs

Gabe Kwakyi | August 2, 2017

Heads up! A whole slew of bugs have just today surfaced in the Apple Search Ads platform. The first bug has to do with a remarketing-specific status showing for a ...

Apple Begins Indexing In-App Purchases in App Store Search Results

Gabe Kwakyi | July 20, 2017

Source: Moritz Daan & Thomasbcn As promised, Apple has begun indexing In-App Purchases in search results (for iOS 11 beta users), and will also showcase IAP in features as ...

App Store Keyword Algorithm Update 7.6.17

Gabe Kwakyi | July 6, 2017

Spotted by Osman F. Kucukerdem. Source: ASO Stack Slack discussion. Updated 7/13/17 and 7/14/17 with additional insights via Ankit Chandra, Luca Giacomel, Francesco ...

Join the ASO Stack Slack Group

Gabe Kwakyi | June 26, 2017

If you practice app store optimization and are looking for an ASO-focused community to help learn from and contribute to, then you’ve arrived at the right blog post! ...