Incipia blog

Category: App Marketing – News
Total posts: 70

iOS 11 Adoption Rate Slow

Gabe Kwakyi | September 20, 2017

The biggest update to iOS since the App Store’s inception is here! But, according to MacRumors and Mixpanel, after 24 hours now installed on only 10% of devices, vs ...

The Advanced App Store Optimization Book

Gabe Kwakyi | September 7, 2017

Big news! Moritz Daan and I have just published the most comprehensive book on App Store Optimization on the market. Just how comprehensive is this book? Here are some stats: ...

App Marketing News Update 9.2.17

Gabe Kwakyi | September 2, 2017

Check out a few of the updates in mobile app marketing, as of September 2017: Google Adwords Moves to UAC-Only for App Install Ads TechCrunch, among many others heralded the ...

Apple Search Ads Conversion Reporting Bug

Gabe Kwakyi | August 13, 2017

8/14/17 update: Search Ads conversions have been fixed and retroactively updated. Following earlier technical difficulties around remarketing and login issues, Apple’s ...

Apple Search Ads Remarketing and Platform Bugs

Gabe Kwakyi | August 2, 2017

Heads up! A whole slew of bugs have just today surfaced in the Apple Search Ads platform. The first bug has to do with a remarketing-specific status showing for a ...

Apple Begins Indexing In-App Purchases in App Store Search Results

Gabe Kwakyi | July 20, 2017

Source: Moritz Daan & Thomasbcn As promised, Apple has begun indexing In-App Purchases in search results (for iOS 11 beta users), and will also showcase IAP in features as ...

App Store Keyword Algorithm Update 7.6.17

Gabe Kwakyi | July 6, 2017

Spotted by Osman F. Kucukerdem. Source: ASO Stack Slack discussion. Updated 7/13/17 and 7/14/17 with additional insights via Ankit Chandra, Luca Giacomel, Francesco ...

Join the ASO Stack Slack Group

Gabe Kwakyi | June 26, 2017

If you practice app store optimization and are looking for an ASO-focused community to help learn from and contribute to, then you’ve arrived at the right blog post! ...

App Store Preview Videos: the Biggest Change for ASOs in iOS 11

Gabe Kwakyi | June 26, 2017

Apptamin guest post on Priori Data Blog, via Thomasbcn Don’t have an app preview video? It may be time to get one prior to the official release of iOS 11. After preview ...

App Store Begins Indexing App Subtitles

Gabe Kwakyi | June 26, 2017

Original source: Osman F. Kucukerdem It’s official: Apple is now allowing developers to use the shorter 30 character app name in conjunction with the 30 character ...