Incipia blog

Category: App Marketing – News
Total posts: 82

AppTweak Releases Improved ASO Organic Keyword Attribution

Gabe Kwakyi | February 25, 2019

Big news from ASO tool, AppTweak with an excellent new data point to add to your weekly ASO reporting: the number of downloads sourced by keyword, AKA organic keyword ...

Incipia Round Up: What’s New in App Store Optimization

Gabe Kwakyi | January 28, 2019

Today’s post is a quick round up of what’s top of mind from Incipia with regard to the world of ASO, providing you with perspective on what we feel some of the top ...

Google Play Organic Insights Adds Search Terms and Search vs Explore

Gabe Kwakyi | August 26, 2018

Source: Android blog A holy grail of organic insights for ASO marketers is now available courtesy of Google! On 8/24/18 the Google Play Console  released a massive update with ...

June 2018 ASO Google Play Store Algorithm Update

Gabe Kwakyi | July 2, 2018

Source: ASO Stack Slack conversation – Thomasbcn, Pablo Samper As of the 20th of June, many Android developers noticed large and nearly total declines in daily download ...

Facebook Ads Shows Info and Ads Run by Pages

Gabe Kwakyi | July 1, 2018

Source: Shamanth Rao Massively disruptive news hit the mobile marketing world on June 28th: Facebook has officially launched a feature that enables anyone to see what ads any ...

Apple Search Ads Launches New Countries

Gabe Kwakyi | June 12, 2018

Original source: post in the ASO Stack Slack by Altai Zeinalov More news from WWDC coming in the wake of the earlier release of Creative Sets! Apple is launching a massive ...

New Feature: Apple Search Ads Creative Sets

Gabe Kwakyi | May 29, 2018

This topic was broken on ASO Stack by the team at Phiture and also Thomasbcn. In a move that’s arguably the most asked-for since expansion of markets, Apple has just ...

Chrome Plugin For Google Play Store Feature Graphics

Gabe Kwakyi | April 4, 2018

ASO service provider The Tool has just added one more to its list of useful Chrome plugins for ASO marketers. In addition to a plugin that shows the actual Apple Search Ads ...

Apple Search Ads Shows Limit Ad Tracking (LAT) Conversions

Gabe Kwakyi | March 29, 2018

Good news for Search Ads marketers! Apple has just released a way for folks to see how many users are being shown ads, but have LAT enabled. Limit Ad Tracking is a privacy ...

App Store Keyword Algorithm Update 2.23.18

Gabe Kwakyi | February 24, 2018

As spotted by Incipia marketers and confirmed via conversations in the ASO Stack Slack, Apple appears to have released a new algorithm update, disrupting ranking trends across ...