Incipia blog

Category: App Marketing – News
Total posts: 75

Chrome Plugin For Google Play Store Feature Graphics

Gabe Kwakyi | April 4, 2018

ASO service provider The Tool has just added one more to its list of useful Chrome plugins for ASO marketers. In addition to a plugin that shows the actual Apple Search Ads ...

Apple Search Ads Shows Limit Ad Tracking (LAT) Conversions

Gabe Kwakyi | March 29, 2018

Good news for Search Ads marketers! Apple has just released a way for folks to see how many users are being shown ads, but have LAT enabled. Limit Ad Tracking is a privacy ...

App Store Keyword Algorithm Update 2.23.18

Gabe Kwakyi | February 24, 2018

As spotted by Incipia marketers and confirmed via conversations in the ASO Stack Slack, Apple appears to have released a new algorithm update, disrupting ranking trends across ...

Google Play Releases ASO Holy Grail: Organic Keyword Downloads

Gabe Kwakyi | January 12, 2018

Feautue image credit: ASOStack The Google Play Console has made headlines with the release of one of the ASO holy grails: organic keyword search downloads. Kudos to ASO ...

iOS 11 App Store Optimization Bugs

Gabe Kwakyi | September 30, 2017

iOS 11 has got a few bugs. Here are two of the biggest: Search Results Page: Portrait Mode Preview Video + Screenshots 2 & 3 This bug is particularly vexing, as all ASOs ...

iOS 11 Adoption Rate Slow

Gabe Kwakyi | September 20, 2017

The biggest update to iOS since the App Store’s inception is here! But, according to MacRumors and Mixpanel, after 24 hours now installed on only 10% of devices, vs ...

The Advanced App Store Optimization Book

Gabe Kwakyi | September 7, 2017

Big news! Moritz Daan and I have just published the most comprehensive book on App Store Optimization on the market. Just how comprehensive is this book? Here are some stats: ...

App Marketing News Update 9.2.17

Gabe Kwakyi | September 2, 2017

Check out a few of the updates in mobile app marketing, as of September 2017: Google Adwords Moves to UAC-Only for App Install Ads TechCrunch, among many others heralded the ...

Apple Search Ads Conversion Reporting Bug

Gabe Kwakyi | August 13, 2017

8/14/17 update: Search Ads conversions have been fixed and retroactively updated. Following earlier technical difficulties around remarketing and login issues, Apple’s ...

Apple Search Ads Remarketing and Platform Bugs

Gabe Kwakyi | August 2, 2017

Heads up! A whole slew of bugs have just today surfaced in the Apple Search Ads platform. The first bug has to do with a remarketing-specific status showing for a ...