Incipia blog

Category: App Marketing – News
Total posts: 83

ASO tool Apptimize raises $12.4 million in series B

Gabe Kwakyi | August 4, 2016

Feature Image Credit: Apptimize Apptimize is a mobile app A/B testing and optimization vendor that provides app developers and marketers with many popular features, including: ...

Google Captures 31% of Digital Ad Dollars Worldwide

Gabe Kwakyi | August 4, 2016

A is for alphabet and G is for Google. Or should we say Gorilla. The pioneer and king Google still dominates the world of digital marketing, taking 30.9% of global advertising ...

ASO Hacks: Brought to you by Boomerang

Gabe Kwakyi | August 4, 2016

Image Credit: Boomerang Gmail App What if I told you that by simply adding some font formatting to your Google Play description, you could boost your install conversion rate ...