Incipia blog

Tag: google play
Total posts: 30

The Advanced App Store Optimization Book

Gabe Kwakyi | September 7, 2017

Big news! Moritz Daan and I have just published the most comprehensive book on App Store Optimization on the market. Just how comprehensive is this book? Here are some stats: ...

Google Play Store ASO Screenshot Examples

Gabe Kwakyi | August 5, 2017

Looking for ideas on how to update your screenshots for the Google Play Store? Check out this list of screenshots taken from across the Google Play Store, along with minimal ...

The Proven Method for Doubling App Conversion Rate on App Store Pages

Gabe Kwakyi | June 29, 2017

This is a guest post by A/B testing firm, SplitMetrics,  on improving your app’s app page download conversion rate. Dozens of new apps debut on Google Play and App Store ...

Join the ASO Stack Slack Group

Gabe Kwakyi | June 26, 2017

If you practice app store optimization and are looking for an ASO-focused community to help learn from and contribute to, then you’ve arrived at the right blog post! ...

Google Play Store ASO Update: 50 Character Titles

Gabe Kwakyi | June 6, 2017

Hot on the heels of Apple’s WWDC 2017 App Store 2.0 revelations comes a quiet move by Google to expand the number of characters available in a Play Store app’s ...

App Store Optimization Hacks: A/B Testing Google Play Title

Gabe Kwakyi | April 27, 2017

Learn this app store optimization hack that allows you to AB test your app’s Google Play title using localizations and pre-post comparison analysis, made easier with Google’s ...

App Store Optimization Video Review: Keyword Research

Gabe Kwakyi | March 2, 2017

Want to learn more about the KWO (keyword optimization) component of your ASO (app store optimization) strategy? Here’s a video for you if so. Watch to see: A live ...

Google Ranking Algorithm Update – 2.27.17

Gabe Kwakyi | February 28, 2017

Heads up! The Google Play ranking algorithm is now weighing user engagement and retention more heavily in Google Play rankings.   Original Source: Sarah Perez of TechCrunch   ...

App Discovery is Broken. Here’s How to Fix it.

Gabe Kwakyi | February 20, 2017

This post was originally published on MobileDevMemo on 12/14/16. App discovery is broken. That’s a statement many app users, developers and marketers could all agree with. ...

ASO Google Play: Google Play Keyword Optimization

Gabe Kwakyi | February 16, 2017

Not sure how to affect your Android app’s Google Play SEO keyword rankings? The first lesson is that Google Play ASO is referred to as Google Play ASO (however, there ...