Incipia blog

Tag: google play
Total posts: 30

ASO: 12 Did You Knows About Google Play

Gabe Kwakyi | January 30, 2017

While the App Store and Google Play Store are similar in their chief regard (distributing apps) as well as many others, they both differ in some pretty significant ways. Here ...

Google Play Experiments Allow More Than 50% Traffic Tests

Gabe Kwakyi | January 26, 2017

While Google has traditionally only allowed up to 50% of live Play Store traffic to be testable through its A/B experiments engine, it appears that this limit may be lifting ...

1.20.17 Google Play Keyword Ranking Bug

Gabe Kwakyi | January 20, 2017

Original Source: Daniel Peris Update: Google Play’s web interface bug appears to have been fixed. If you’ve noticed that your ASO tool has begun reporting an ...

ASO Case Study: Google Play Spammers

Gabe Kwakyi | January 9, 2017

Spammers are at it again. This time, one by the name of Tool Box Studio. Tool Box Studio has 137 apps according to App Annie, and is linked to another developer account ...

Google Play Algorithm Update 12/3

Gabe Kwakyi | December 8, 2016

Recent trends in ranking data from apps in the Google Play Store point to a recent Google Play ranking algorithm update. Also be sure to check out the February 2017 Google ...

Examples of Conversion Rate Benchmarks for Google Play Apps

Gabe Kwakyi | December 8, 2016

Curious as to what conversion rates look like across different types of apps? These two graphs show conversion rates by quartiles per app category and monetization-type, ...

Google Play’s App Store Keyword Ranking Algorithm Update

Gabe Kwakyi | November 14, 2016

Feature Image Credit: Google Android Blog Google, the king of algorithms and algorithm updates (i.e. cute and cuddly animal names, massive disruptions in organic ranks), is ...

Tips on How to Write a Good App Description

Gabe Kwakyi | November 9, 2016

While visual elements of your app product page such as your icon or screenshots tend to get more attention in ASO, it’s important not to neglect your description. The ...

Google Adds Country Conversion Rate Benchmarks

Gabe Kwakyi | November 4, 2016

Want to see how your app’s conversion rate compares with other apps in your category? Now you can (for Android apps!) Log into your Google Play Console, navigate to user ...

ASO Crack-down: Burst Campaigns and Incentivized Reviews

Gabe Kwakyi | November 3, 2016

ASO marketing strategies such as burst campaigns (gray hat) and incentivized reviews (black hat) were always inherently risky of causing an app to be flagged and penalized. ...