Incipia blog

Google Play Releases ASO Holy Grail: Organic Keyword Downloads

Gabe Kwakyi | January 12, 2018

Feautue image credit: ASOStack


The Google Play Console has made headlines with the release of one of the ASO holy grails: organic keyword search downloads.

Kudos to ASO experts Thomas Petit, who broke the news in October 2017 and Pablo Penny of Phiture broke the story via an in-depth article explaining the new feature via

Via conversations in the ASO Stack Slack, the data will be rolled out over the next few days; as of writing this post, we have not seen keyword search data in our GPC accounts.


The Bottom Line: ASO has become a whole lot more interesting and manageable with Google's release of the impact and specifics of organic keyword searches.


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Incipia is a mobile app development and marketing agency that builds and markets apps for companies, with a specialty in high-quality, stable app development and keyword-based marketing strategy, such as App Store Optimization and Apple Search Ads. For post topics, feedback or business inquiries please contact us, or send an inquiry to