Incipia blog

Tag: app store
Total posts: 64

The App Store Optimization Activities Impact Chart

Gabe Kwakyi | June 5, 2017

TLDNR: You can use this matrix to prioritize your time spent on ASO for what will drive the biggest impact. Get the ASO Activities Impact Chart (v1.1 includes iOS 11 Changes) ...

May 11th 2017 App Store Algorithm Update (Competitors)

Gabe Kwakyi | May 15, 2017

Signs point to an Apple App Store algorithm change occurring as of May 11th, 2017, specifically targeting branded or competitor keyword rankings. Last week we noticed a large ...

20 App Store Screenshot Examples

Gabe Kwakyi | May 10, 2017

Who doesn’t like to get an idea of what other people are using in their app listings every now and then? It’s great for heating up the creative juices, staying ...

iTunes Connect Expansion: App Store Browse, App Store Search & More

Gabe Kwakyi | May 3, 2017

Big news from Apple! Per an iTunes Connect banner notification and Apple’s app analytics page, we learned that Apple has just released some exciting new data points. Per ...

iOS 10.3 Live: In-App Review Prompt & iTunes Connect Developer Replies

Gabe Kwakyi | March 28, 2017

Apple’s iOS 10.3 is officially here, and with it comes two exciting new features for iOS developers and marketers alike to wield. First, Apple will be allowing ...

iOS iTunes Connect App Analytics Bugs

Gabe Kwakyi | March 22, 2017

If you thought that your iOS app had suddenly been blessed by the gods with supernaturally high (in fact, impossibly high) retention statistics… We regret to inform you ...

Apple iOS App Store Optimization Tips: 5 Mistakes to Avoid

Gabe Kwakyi | March 14, 2017

This article includes tips for managing an app store optimization strategy, based on five of the most common mistakes that we see when performing app store optimization audits ...

App Store iTunes Connect Update 3.9.17

Gabe Kwakyi | March 9, 2017

3.10.17 Update: Apple appears to have reversed course, continuing to allow changes without a new build. Apple is going back in time with a new update to the iTunes Connect ...

App Store Optimization Video Review: Keyword Research

Gabe Kwakyi | March 2, 2017

Want to learn more about the KWO (keyword optimization) component of your ASO (app store optimization) strategy? Here’s a video for you if so. Watch to see: A live ...

App Discovery is Broken. Here’s How to Fix it.

Gabe Kwakyi | February 20, 2017

This post was originally published on MobileDevMemo on 12/14/16. App discovery is broken. That’s a statement many app users, developers and marketers could all agree with. ...