Incipia blog

Category: App Marketing
Total posts: 112

Find the Best App Store Optimization Tools – ASO Tools List

Gabe Kwakyi | March 24, 2017

Browse through our ASO tools list to find some gems that can help you improve your app store optimization strategy, results and reporting. While there are a lot of “best ...

Apple Search Ads Campaign Structure Demo

Gabe Kwakyi | March 20, 2017

New to managing Apple Search Ads campaigns? Start here with an in-depth demo of how to set up the proper basic Apple Search Ads campaign structure. We’ve done a couple ...

Apple iOS App Store Optimization Tips: 5 Mistakes to Avoid

Gabe Kwakyi | March 14, 2017

This article includes tips for managing an app store optimization strategy, based on five of the most common mistakes that we see when performing app store optimization audits ...

Apple Search Ads Tips: 5 Mistakes to Avoid

Gabe Kwakyi | March 8, 2017

This article includes tips for managing app store optimization, based on five of the most common mistakes that we see when auditing client campaigns. For a walkthrough that ...

App Store Optimization Video Review: Keyword Research

Gabe Kwakyi | March 2, 2017

Want to learn more about the KWO (keyword optimization) component of your ASO (app store optimization) strategy? Here’s a video for you if so. Watch to see: A live ...

Web vs Mobile App Marketing: What’s the Difference?

Gabe Kwakyi | February 27, 2017

A couple of years ago, I made the shift from working in web marketing at Microsoft Bing Ads (PPC) to starting a mobile app agency and managing ASO and other types of app ...

App Marketing: Six Data Points Illustrating Impact

Gabe Kwakyi | February 21, 2017

If a picture is worth a thousand words, a number tells a story in just a couple digits. Here are six data points that provide a few stories and perspective on the impact of ...

App Discovery is Broken. Here’s How to Fix it.

Gabe Kwakyi | February 20, 2017

This post was originally published on MobileDevMemo on 12/14/16. App discovery is broken. That’s a statement many app users, developers and marketers could all agree with. ...

Apple App Store Top Grossing Ranking Algorithm Update – 2.17.17

Gabe Kwakyi | February 20, 2017

2/20 Update: Since this post was written, Sarah Perez of TechCrunch cited Apple’s weekend top chart reshuffle as possibly a conscious tweak to favor paid iOS apps over ...

App Promotion Done Smart: 6 Easy Tips to Get More Visibility

Lesia Shyshko | February 20, 2017

Promoting your app is not easy, considering all the competition. The Apple App Store, for example, grows by over 1,000 apps per day. With so much competition, how can you ...